Whispers in the entertainment industry suggest that YouTube is in talks to acquire the broadcasting rights for the Academy Awards, a move that could redefine the landscape of awards shows.
If the deal goes through, it would mark a revolutionary case study. For the Academy, this represents a golden opportunity to reclaim the viewership and prestige that the Oscars have steadily lost over the years. For YouTube, it could solidify its position as the new television, a platform where traditional media meets modern streaming.
The current rights holder, ABC — a Disney-owned network that has aired the Oscars for over 50 years — will retain control until 2028. However, YouTube is not alone in the race. Industry insiders also point to NBCUniversal, Netflix, Amazon, and Paramount as potential contenders.
These traditional studios hold a strategic edge, boasting a multifaceted arsenal that includes theaters, TV networks, and streaming services, offering robust distribution channels. For them, securing the Oscars could be a natural extension of their existing empires.
Also read:
- Top 4 AI Tools to Restore Old Photos and Bring Them Back to Life
- Paramount+ Subscribers Get a Knockout Gift from New Leadership: Free UFC Access
- America Does Not Hold a Monopoly on Wealth Creation
- Russia Mandates MAX Messenger on All New Smartphones Starting September 1
For YouTube, however, the pursuit of the Oscars feels more like a trophy hunt. While it lacks the integrated infrastructure of its competitors, landing the deal would be a bold statement — a crowning achievement that underscores its evolution from a video-sharing platform to a cultural powerhouse. Though the odds may favor the established players, a YouTube victory would be a stunning coup, blending prestige with innovation in a way that could reshape how we experience award season.
Author: Slava Vasipenok
Founder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.
Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.
