Last year, Hollywood buzzed with unease about Showrunner, a platform from Fable Studio where subscribers don’t just watch AI-generated series but can also steer dialogues, control characters, and craft their own stories.
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Creators whose projects gain traction and inspire additions from others will even receive financial rewards. If you think this DIY approach lacks appeal, think again — Showrunner’s AI-crafted episodes of South Park have racked up over 80 million views, proving its potential draw.
The exact amount Amazon has poured into this promising player remains under wraps, with hints that the tech giant’s stake will be revealed once Showrunner hits full stride. What’s clear is that Fable is gearing up for its debut AI-based show, Exit Valley, a satirical comedy in the vein of Family Guy. This series takes aim at tech moguls like Elon Musk and Sam Altman, and Showrunner users will have the freedom to tweak scenes or add their own twists.
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Fable’s leadership sees this as the next evolution of the entertainment industry, akin to the shifts brought by DVDs and streaming services, urging the sector to embrace rather than fear it. Yet, skepticism lingers — some view this as a chaotic experiment, like monkeys with grenades loose in a dark room, raising questions about the stability and direction of this AI-driven frontier.
