David Ellison, Paramount’s newly crowned CEO, is wasting no time shaking up the media landscape with bold moves in premium content acquisition.
In a blockbuster announcement, Paramount Skydance has secured a seven-year, $7.7 billion deal with TKO Group, granting Paramount+ exclusive U.S. streaming rights to all UFC events starting next year. This deal edges out ESPN, which previously held the UFC broadcasting rights but will lose them as the new agreement takes effect.
The move is a gut punch to ESPN, especially as it gears up for its highly anticipated streaming platform launch. For Paramount investors, it’s a clear signal: Ellison is ready to bet big on high-demand content to reposition Paramount+ as a heavyweight in the streaming wars. Subscribers, meanwhile, are the real winners.
The deal grants them access to 13 annual UFC tournaments and hundreds of hours of additional UFC content at no extra cost — delivering the high-octane action fans crave without hitting their wallets.
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Under Ellison’s leadership, Paramount is rapidly transforming from an underdog into a formidable media powerhouse. The challenge now? Keeping up the momentum and delivering on this bold vision.
