The Academy Awards’ current deal with ABC is set to expire in 2028, sparking intense negotiations about the future of the prestigious ceremony.
Disney CEO Bob Iger is keen to retain this high-profile asset within the company’s grasp, and the integration of Hulu and Disney+ could be a game-changer.
Should the Oscars remain with the Disney family, it would gain access to expanded streaming reach and a wealth of interactive opportunities.
The unified platform could host a range of Oscar-related content, such as interviews with nominees, past winners’ works, and exclusive behind-the-scenes features.
The existing ABC deal, signed before the streaming boom, is showing its age, but even the traditionally conservative Academy has recognized the value of modern broadcasts. Last year’s ceremony, aired on both ABC and Hulu, drew 19.7 million viewers—a rare 1% increase after years of declining audiences.
This dual-platform experiment provided valuable data and broadened the show’s appeal, blending traditional TV with flexible streaming options.
Also read:
- Has Disney+ Ruined the Marvel Cinematic Universe?
- A Reverse Play: Disney Sells 10% of ESPN to the NFL in a Sly Deal
- David Ellison’s Vision for New Paramount: A “Soft Merger” of Paramount+ and Pluto TV, NFL Partnership, and Theater Divestitures
Iger has a strong case to present, leveraging Disney’s technological edge to enhance the Oscars’ global presence. However, the outcome hinges on ongoing talks, with insiders suggesting a decision could come by the end of 2025. The integration of Hulu and Disney+ might just tip the scales, offering a compelling vision for the ceremony’s future — or prompt the Academy to explore other suitors if Disney’s offer falls short.
