Disney, under Bob Iger’s leadership, has delivered its latest financial quarterly report alongside a wave of streaming updates.
The Hulu app is gradually fading into history, set to be fully integrated into Disney+ in a move that consolidates the company’s streaming offerings.
Outside the U.S., however, the Hulu brand will persist, replacing the Star label — a decision that raises eyebrows. The rationale remains murky; Hulu isn’t notably more recognizable abroad, and it feels like Iger might be clinging to a hard-won asset, reluctant to let it go entirely.
As one brand exits the streaming map, another emerges. Disney has finally announced the launch date for ESPN+, its long-anticipated standalone sports streaming platform, set to debut on August 21 at $29.99 per month.
Ahead of the launch, the company has bolstered its sports portfolio with a $1.6 billion deal with WWE and expanded NFL broadcast rights, likely unsettling wrestling fans on Netflix. This strategic pivot aims to position ESPN+ as a powerhouse in live sports entertainment.
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On the numbers front, a notable shift is underway. Following Netflix’s lead, Disney will cease reporting subscriber data, a metric it deems less relevant. Disney+ now boasts 128 million subscribers, up 1.8 million from the previous quarter, while the combined Disney+ and Hulu base has reached 183 million. Streaming revenue has turned a profit of $346 million, a testament to Disney’s ongoing strategy of price hikes, bundled packages, and cost reductions. This formula continues to pay off, signaling a robust future for the company’s streaming ambitions.
