On July 17, 2025, Adobe unveiled a major update to its Firefly generative AI platform, introducing groundbreaking audio and video capabilities that expand creative possibilities for users. The update introduces sound effect generation based on text prompts or vocal rhythm demonstrations, alongside the new Text to Avatar feature, which transforms scripts into virtual presenter-led videos. Additionally, Adobe has added advanced editing tools for style, cropping, and composition across multiple clips, improved motion fidelity in its native video model, and expanded integration with third-party AI models like Veo 3, Pika 2.2, and Luma AI Ray 2. These enhancements are now available in the Firefly web application, marking a significant step forward in AI-driven content creation.