Branding

Changpeng Zhao, the founder of Binance better known as CZ, has drawn fresh attention to the booming prediction market sector by highlighting Predict.fun - a new decentralized platform built on BNB Chain that lets users earn passive yield on staked funds while betting on real-world outcomes.

When temperatures in the South Bay swing from foggy 50 °F mornings to scorching 100 °F afternoons, the last thing anyone wants is a failing air conditioner or an electrical panel that can’t keep up. For thousands of San Jose residents and business owners, that peace of mind has a name: Freon Service.

The streaming landscape is drowning in sameness: Netflix’s algorithm slop, Disney+’s IP recycling plant, Hulu’s prestige dramas that all look the same. Even the niche players like Shudder, Criterion and MUBI have settled into comfortable, predictable grooves. If your soul craves actual cinematic oddities, films that feel like they were smuggled out of a banned festival or discovered in a forgotten studio vault, then congratulations: Letterboxd is about to become your new drug dealer.

Netflix instantly starts the next episode. Amazon recommends items you might need that you may not have thought of. Tesla also offers Wi-Fi software updates that allow you to download new features and software for your car.

In a recent video announcement shared exclusively with Patreon's creator community, Jack Conte, the co-founder and CEO of Patreon, unveiled a suite of new features designed to supercharge audience discovery and growth.

Have you seen the viral buzz around the recent Vogue article, "Is Having a Boyfriend Embarrassing Now?"? We simply must break it down. In short: having a boyfriend is suddenly considered "uncool" on social media. This marks a significant new model for self-identification in the digital sphere.

In the world of marketing, falling in love with a brand rarely happens through flashy ads alone. Instead, it's a subtle dance of cognitive loops that quietly shape our preferences. One of the most precise guides to this process comes from the MBA programs at Copenhagen Business School (CBS). This framework breaks down brand selection into a cyclical model rooted in neuroscience and behavioral economics, explaining why we repeatedly choose certain brands over others. It shifts the focus from demand creation to managing expectations, experiences, and memories - ultimately driving long-term customer value (LTV) in an era where retention is far cheaper and more valuable than acquisition.

In an era where artificial intelligence is reshaping how we interact with the digital world, AI-powered browsers and search engines promise to be game-changers. Tools like Perplexity and ChatGPT's search integrations aim to deliver hyper-personalized results, but they've often fallen short on trust. Users frequently complain about hallucinations—those pesky AI-generated inaccuracies—or opaque algorithms that prioritize speed over depth. The result? A lingering skepticism, especially among avid researchers who crave reliable, rabbit-hole-worthy dives into their passions. Yet, amid this caution, a intriguing newcomer is emerging: Lore, a search engine designed not just for quick queries, but for the joyful chaos of obsession.

In the blistering pace of the AI revolution, small startups once dreamed of disrupting the status quo—innovating niche tools that could level the playing field against corporate behemoths. But today, those dreams are increasingly crushed under the weight of "IT giants" who spot promising tech, scale it with their vast resources, and integrate it seamlessly into their profit machines. These tech titans aren't just adopting AI; they're weaponizing it to extract massive value, often at the expense of the very innovators who paved the way. The latest exhibit? Google's experimental launch of Pomelli, an AI-powered marketing tool that's as revolutionary for small businesses as it is predatory for the AI startup ecosystem.

In the whimsical world of global streaming, where Mickey Mouse rubs elbows with Marvel heroes and now, apparently, heartbroken K-drama leads, Disney+ Japan has just inked a deal that's raising more than a few eyebrows. It's akin to packing your own teapot for a trip to Tula—the Russian city famed for its samovars - because, well, why not? On November 3, 2025, Disney announced a multi-year partnership with South Korean entertainment powerhouse CJ ENM, specifically targeting the distribution of content from Korea's top streaming service, Tving. Starting November 5, Disney+ subscribers in Japan will gain access to up to 60 Tving originals and CJ ENM hits, with a dedicated "TVING Collection" hub to corral them all in one binge-friendly spot.

Halloween marketing often relies on spooky visuals, bold slogans, and overt product placement. Yet two iconic campaigns from OREO and IKEA stand out for their subtlety, leveraging the brain's built-in shortcuts - cognitive biases - to create memorable impact with minimal elements. OREO taps into recognition bias through a single, evocative image, while IKEA exploits apophenia to turn everyday objects into haunting narratives. These examples illustrate how brands can hijack mental heuristics for engagement, proving that less can indeed be more when psychology is involved.

Brands are shifting focus from “where to sell” to “how to integrate into the consumption ecosystem.”

While some debate whether AI will replace designers and marketers, others are already building brands overnight. Today, we share a practical guideline that helped a U.S. entrepreneur craft the visual identity for her lifestyle brand using only AI