Branding

Branded merchandise is not a gift, but a strategic instrument which demonstrates your values and professionalism as a brand.

This article will provide you with the complete project management guide for developing your branding.

In a clever holiday-season promotion, Samsung has partnered with Amazon, Bethesda Softworks, and Xbox to offer the entire first season of the hit Prime Video series Fallout completely free on Samsung TV Plus, the company's ad-supported streaming platform.

As 2025 draws to a close amid global headlines of economic turbulence and cultural shifts, one constant remains: our collective addiction to scrolling.

Sometimes the future doesn’t come from the places that spent the most money screaming about it. Sometimes it arrives quietly, with a bland corporate name and a score on a leaderboard that makes the giants choke on their own marketing slides.Welcome to the post-LLM agent era. It just started, and it already has a new king.

The great streaming arms race is over, and Disney just declared victory by refusing to keep shooting.At the Wells Fargo TMT Conference in late 2025, CFO Hugh Johnston delivered what might be the most adult presentation any Hollywood executive has given in a decade.

Changpeng Zhao, the founder of Binance better known as CZ, has drawn fresh attention to the booming prediction market sector by highlighting Predict.fun - a new decentralized platform built on BNB Chain that lets users earn passive yield on staked funds while betting on real-world outcomes.

When temperatures in the South Bay swing from foggy 50 °F mornings to scorching 100 °F afternoons, the last thing anyone wants is a failing air conditioner or an electrical panel that can’t keep up. For thousands of San Jose residents and business owners, that peace of mind has a name: Freon Service.

The streaming landscape is drowning in sameness: Netflix’s algorithm slop, Disney+’s IP recycling plant, Hulu’s prestige dramas that all look the same. Even the niche players like Shudder, Criterion and MUBI have settled into comfortable, predictable grooves. If your soul craves actual cinematic oddities, films that feel like they were smuggled out of a banned festival or discovered in a forgotten studio vault, then congratulations: Letterboxd is about to become your new drug dealer.

Netflix instantly starts the next episode. Amazon recommends items you might need that you may not have thought of. Tesla also offers Wi-Fi software updates that allow you to download new features and software for your car.

In a recent video announcement shared exclusively with Patreon's creator community, Jack Conte, the co-founder and CEO of Patreon, unveiled a suite of new features designed to supercharge audience discovery and growth.

Have you seen the viral buzz around the recent Vogue article, "Is Having a Boyfriend Embarrassing Now?"? We simply must break it down. In short: having a boyfriend is suddenly considered "uncool" on social media. This marks a significant new model for self-identification in the digital sphere.

In the world of marketing, falling in love with a brand rarely happens through flashy ads alone. Instead, it's a subtle dance of cognitive loops that quietly shape our preferences. One of the most precise guides to this process comes from the MBA programs at Copenhagen Business School (CBS). This framework breaks down brand selection into a cyclical model rooted in neuroscience and behavioral economics, explaining why we repeatedly choose certain brands over others. It shifts the focus from demand creation to managing expectations, experiences, and memories - ultimately driving long-term customer value (LTV) in an era where retention is far cheaper and more valuable than acquisition.