Laylo, the self-proclaimed “Drop CRM” for artists, live events, and creators, has just rolled out a significant update to its fan profiles feature as of May 2025, revolutionizing how artists and event teams connect with their audiences.
Known for helping top names in entertainment — like Skrillex, Sabrina Carpenter, and even NC State Athletics — build hype and sell out tours, Laylo’s latest enhancements give creators unprecedented insights into their fans’ real-world actions, empowering them to engage more effectively than ever before. Here’s how this update is shaping a new era of direct fan interaction.
Enhanced Fan Profiles: A Treasure Trove of Insights
Laylo’s updated fan profiles now offer a detailed look into fan behavior by pulling data from multiple sources, including Spotify, Instagram, and linked stores.
Artists can now see:
- Spotify Listening Habits: If a fan connects their Spotify account, artists can view their top tracks and listening preferences, allowing for hyper-targeted campaigns—like messaging fans who stream similar genres.
- Ticket and Merch Purchases: Through Laylo’s integrations with platforms like Shopify, creators can track who’s buying tickets or merch, whether directly via Laylo or through connected stores.
- Recent Drop Interactions: The platform identifies fans who’ve recently engaged with drops, helping artists focus on their most active supporters.
- City-Level Geography: Fan locations are now pinpointed down to the city, enabling artists to send geo-targeted messages—like alerting LA-based fans about an exclusive album listening party, as Logic did using Laylo’s location targeting.
- “Notable” Subscribers: Laylo flags fans with over 5K Instagram followers, making it easy to identify potential influencers for campaigns or VIP experiences.
These enriched profiles go beyond surface-level data.
For instance, if a fan links their Instagram or Spotify, artists can see their history of attending live events, their engagement with past drops, and even their music tastes.
This level of detail transforms fan profiles into actionable tools, helping creators tailor their outreach with precision.
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Smarter Segmentation in the Message Editor
Laylo’s message editor has also received a major upgrade. As artists craft their SMS, email, or Instagram DM campaigns, the editor now suggests segments on the fly—think “active merch buyers” or “recent drop engagers.” This feature streamlines the process, ensuring creators can quickly target the right audience without digging through data manually.
With integrations allowing messages to be sent across fans’ preferred platforms, artists can schedule notifications to hit the moment a drop goes live, maximizing engagement and sales.
A New Era of Direct Fan Connection
This update underscores Laylo’s mission to empower creators with direct access to their fan bases. Unlike traditional social media platforms where algorithms dictate reach, Laylo ensures fans stay on your list forever once they sign up, giving artists full control over their audience data.
The platform’s ability to sync purchases in real-time and connect with tools like Spotify and Instagram means creators can track fan behavior holistically — whether they’re streaming a new single, buying a hoodie, or RSVPing for a show.
For artists, this means deeper relationships with fans. Imagine knowing exactly which fans in Chicago are most likely to buy VIP tickets based on their past purchases, or identifying a group of superfans who’ve streamed your latest album on repeat. Laylo’s enriched fan profiles, backed by over 150 million fan actions and $1 billion in sales (as per Laylo’s own data), make this possible, turning data into meaningful connections.
Why This Matters for Creators
The implications are huge. Artists can now build high-intent audiences for targeted campaigns, like offering exclusive merch drops to their most engaged fans or inviting notable subscribers to backstage events. Event teams benefit too — Laylo’s city-level targeting and ticket purchase tracking help organizers sell out faster by reaching the right fans at the right time.
And with the platform’s AI, Clutch, suggesting message edits to boost responses, creators can optimize every interaction for better results.
In an industry where fan engagement can make or break a release, Laylo’s update is a game-changer. It’s not just about dropping music or merch anymore — it’s about knowing your fans, understanding their actions, and connecting with them directly.
As Laylo continues to bridge the gap between creators and their audiences, this update marks a bold step toward a future where artists hold the reins to their fan relationships, free from the whims of algorithm-driven platforms.
For creators ready to take their drops to the next level, Laylo’s enhanced fan profiles might just be the key to unlocking a more personal, profitable connection with their fans.
