Blockchain, like many emerging technologies, is still struggling to establish itself in the business world. However, startups are still embracing blockchain technology and trying to make it mainstream.
Whether you are one of these startups, or just curious about learning more about marketing with blockchain, you will want to continue reading. This article will discuss the best ways to market blockchain services.
1. Create a Modern Website
Designing a modern website is the first thing you should do. It should be simple to use and professional. It should also explain the purpose of your blockchain service. A clear mission statement should be included that outlines your goals and offers value.
List all features of your blockchain service to give people a better understanding of why you are unique. Don’t forget to include contact information for people who have questions.
2. Educate Your Visitors
It is no secret that blockchain technology has revolutionized finance and business. Many people don’t understand blockchain technology or how it works. Your audience should be educated about blockchain technology basics and why it is important.
This can be done by maintaining a current blog. You can create articles explaining the technology in layman’s terms and discussing how it is being used in real life.
You can share a white paper, e-book, or other technical information to help your more advanced visitors explore the technology. It will demonstrate to them that you are a reliable source of information as well as serious about your work.
Webinars and live Q&A sessions can be held to answer questions and engage your audience. This is a great way for you to connect with them and help them to understand the technology.
3. Make Use of Social Media
Social media is an excellent way to engage people quickly.
When it comes to marketing your blockchain startup, there are many options. Reddit, LinkedIn, Twitter, and LinkedIn are the most used social media platforms for fintech startups.
Discord is also a popular platform to discuss blockchain startups. It is essentially a chatroom in which people can discuss cryptocurrency. It’s a great place for potential clients and partners.
What to Post?
There are many options when it comes to posting. You can share your latest developments or articles on blockchain technology. Information graphics and images can be posted to help explain the technology.
Be consistent in your postings, no matter what you do. Regularly post, use relevant hashtags, and brand each post with your logo. This will allow you to reach a wider audience and increase brand awareness.
4. Use Bounty advertising
The crypto- and NFT communities always look for innovative and new projects. This is where bounty advertising comes into play. Smart contracts are used to make bounty campaigns that reward individuals for specific tasks such as sharing a project via social media or translating a white paper into another language.
Participants are given tokens of the project in return. This is a great way for your project to be seen by small fish and whales, while also creating buzz.
You can also choose to advertise with paid advertisements in more traditional formats, such as Facebook Ads or Google AdWords.
5. Optimize SEO
You’ll need to optimize your website for search engines if you are a blockchain startup. This will allow you to rank higher in search results, and thus attract more people.
There are a few things you can do to optimize your website for search engine optimization. Your website should be responsive and fast. Your website should be easy to access for mobile users.
Next, ensure your website has a well-written layout and is easy to navigate. You should ensure that the content is original and high-quality. To improve your website’s ranking, you can add keywords to the metadata. This will be served well by your blog.
To increase your website’s authority, and rank higher in search results, you need to obtain backlinks from credible websites.
Although marketing a blockchain startup is difficult, it is possible. These are just a few of the many things you can do in order to promote your project to a wider audience. It takes time to see results so be patient and persevere.
It might be worthwhile to consider outsourcing your marketing activities to a professional agency. They will have the resources and experience to help you reach your target market.