We have already seen several reasons why startups should outsource their digital marketing needs. Today, we want to show you why this is also true for Search Engine Optimization. In terms of SEO, you have 2 options and these can be either doing it in-house or you may outsource Search Engine Optimization to another company whose expert in SEO. The decision you make is an essential one. Get your search engine optimization right and your business will surely grow, get it in a wrong manner and it might go pear-shaped.
For the small businesses with limited budgets, there’s always the question of whether to outsource SEO will be value for money, so for you to make the best decision, here are the main reasons why you should consider outsourcing search engine optimization:
#1 Outsource Search Engine Optimization for Affordability
Since cost is a factor when deciding to outsource search engine optimization, it must not be a primary factor. When making decisions, you have to think about your return on investments as well. Just as you might invest in the new types of machinery to boost production capacity, investing in SEO may have benefits for your sales in long term.
If you are considering affordability, you need to factor in the cost of undertaking SEO in-house. You have 2 options, you may train up your current staff and hire new SEO staff. Taking on the new full-time staff isn’t likely to be as efficient or affordable as scalable outsourcing, great SEO professionals aren’t cheap and employment brings with the national insurance as well as pension contributions for booting.
If you want to use existing staff, you’ll have to factor in the training implications. SEO or search engine optimization is a complicated subject, which takes time to understand and while staff is training they aren’t having direct input into your business. The training costs to a sufficient level may be pricey. With expense and time, developing your in-house team is a long-term investment that can backfire if, when skilled up, your trained staff move on to better-paid jobs.
Search engine optimization or SEO isn’t a single off task. If you like to be effective, this needs constant work that means bringing in new individuals to undertake old jobs and scaling down on some profit generating projects. If you consider in-house costs, then, think to outsource search engine optimization as it may be the most affordable choice.
#2 The Learning Curve is Very Steep
The thing regarding SEO is that you need to spend time learning a big amount of the materials. Search engine optimization is an industry, which evolves at a rapid pace. Your head might go into a spin. Indeed, you could read Webmaster Guidelines set out through Google. However, they do not tell you all there’s to know about SEO. Moreover, the web’s full of misinformation, so you might end up doing more harm than any good.
#3 SEO is NOT a Job for Amateurs
Even if it's possible to do SEO on your own, it's actually better to work with experts if you want to make sure the job is well done. There is a lot more to search engine optimization than stuffing your website content with keywords. This needs a wide range of strategic and technical skills, which involve looking at anything from the way your site is built, the way the web content is organized and written as well as how some people value what you publish. You want to rank for normal queries on desktop and mobile but you also want to rank for voice search queries.
To do this right, not only you need a specialist with understanding, but also you need expensive tools to do the job including site speed, performance analysis, keyword analysis, competitor analysis, and many more.
Other than that, search engine optimization is dynamic. If Google messes with its algorithm, the entire game plan may change overnight and this happens often. Hummingbird, Penguin, and Panda are all recent changes, which have had big consequences for SEO. Getting your strategic and technical SEO properly may keep your pages appear near the top of search engine results, getting them inappropriately may result in penalties, de-indexing, and manual actions.
If you have penalties, Google may even stop you from advertising on Adwords, so both your organic traffic and PPC will disappear. As results, your business online will cease.
There also other dynamic elements to SEO. Searchers have changed their habits, the keywords drop out of favor and come in, and web content requires updating to remain relevant, latest technologies have to be catered for.
Of course, your business will also change. You will have other marketing strategies that need shifting the focus of your search engine optimization.
SEO is a continuous process. Several businesses will need work to be done in a constant manner, others on a regular basis, depending on how much the company depends on its website to generate business. When selecting between outsourced or in-house SEO, you need to take in consideration whether you need expertise in-house to carry out tasks and whether there’s the capacity in scaling up for the times when you need hands on SEO deck.
This is not it. You don't just have to learn the SEO basics, algorithm and techniques. You also need to use several SEO tools in order to get quantifiable results. Learning and mastering those tools will take you weeks or months. So, that's another reason to outsource your SEO needs.
If you outsource Search Engine Optimization, this may definitely be a way to overcome such problems.
#4 You Will Learn More about the Problems with the Website
You might think that your website looks brilliant and has the best formula for attracting new visitors. However, did you know it is likely you might be making some mistakes? And, from experience, we can tell you that there are many SEO mistakes that will hurt your website ranking. For example, the way that you link to the pages might be wrong. Or you might not need the right keyword density on the pages. Only SEO professionals can examine your web content as well as tell you what’s wrong.
#5 You Will Achieve a High ROI
SEO services do not come for free. However, once you outsource search engine optimization, you may enjoy high ROI (Return-on-Investment). As a matter of fact, it is safe to say the costs of SEO will get covered with ease. You will soon be growing your business with extra brand exposure. Unless you have dedicated all your time to search engine optimization, there is no way you might enjoy a high return on investment from your effort. Your time is better spent on some areas of business. Let your outsourced SEO professional take care of your SEO.
#6 Outsource Search Engine Optimization to Help You Enhance Your Social Media Strategies
Outsourced search engine optimization is also beneficial to increase your fame on social media. The reason behind it is that you make targeted campaigns with right landing pages on your website. For example, it’ll also mean high-quality score on Facebook Ads and Google Adwords.
#7 Provides Different Perspective
While you want to forget about the clichéd terms including thinking out of a box or blue sky thinking, it’s always essential to have a fresh perspective on your business. One of the advantages of using experience strategic and technical SEO company is that they’ll offer a view of the outside. This may open up some new marketing opportunities that might have gone undiscovered once you’d continued with narrower internal vision.
The other benefit is that when you outsource search engine optimization to service providers who have the experience of working around a variety of business sectors, your results will be high and you can get outside opinions and perspectives. They’ll spot threats and opportunities that might not for the reason that they’ve seen them before. On contrary, your in-house team will have experience that’s limited to within your business and it may lead to insular and myopic decision making.
#8 Increased Confidence
When you outsource search engine optimization, this will offer you peace of mind, allowing you to be confident that the right strategy is in place for you to get the best results. For small businesses who do not have the in-house experience or budget in developing skills internally, there’s always the possibility that could mess up with SEO, which will lead to drastic consequences.
This could also get worst if this does go belly up and you do not know what you did wrong or ways to put it right. You may sleep easier if you know you can always count on an expert on SEO.
#9 Easier to Plan and Budget
It is important for any small business to know where you stand financially. Therefore, using an outsourcing company that provides you fixed costs monthly or a single off estimate can be advantageous when planning financially in the long run. Less pricey than new employees and more predictable compared to having to draft in the supply workers on ad hoc once you take your other employee off the task to do the SEO job. Outsourcing SEO may provide you staffing and financial overviewneeded when planning some projects effectively.
#10 You Don’t Have to Wait
In terms of running a business, there are tons of things that you should prioritize over search engine optimization on your own to-do list. Because of its ever-changing nature and complexity, a lot of businesses put search engine optimization off until the company has the resources and time to handle it properly. However, the longer you wait to handle this, the further you will fall behind your own competitors.
By outsourcing your SEO needs, it will help you push up the timetable without sacrificing some projects. The best SEO strategies and techniques can be applied to your website almost instantly.
#11 Firm Deadline
Once you market most of your business through an in-house SEO, you understand that there are times that the time factor compromises several tasks. It can also be very hard to set deadlines because of one reason to another. If you outsource such services, you can guarantee that every deadline will be met. The reason behind it is that good SEO providers want to stick to the first plan provided to them by their clients because once they fail to do it, they might have compromised the business success.
#12 A Variety of Resources and New Ideas
If you only concentrate on using your in-house SEO solutions, chances are that your ideas will be used in the entire process will be limited.
However, once you hire an SEO company, it will open new opportunities to have several viable ideas that would open doors for your business success.
In addition to that, this will provide you a chance to get access a wide range of resource that you didn’t have in your in-house context.
Also, when working with a renowned SEO agency, you will benefit from the best practices, technologies, trends and have access to some of the most effective SEO tools and strategies.
#13 Effort and Time
Search engine optimization is an activity that’s time intensive. As your business grows, the more time you will have to do it. For the majority of business owners, it isn’t the best use of your time. If you’re establishing a company, for instance, you do not like to be spending hours every week optimizing the keywords, updating websites, undertaking website analyses, and writing blog posts.
You would also want to be searching for new jobs and doing another building. When you outsource Search Engine Optimization to a reliable company, you will get rid of headaches undertaking such tasks and gain back the time in focusing on the core business aspects.
That way, you can focus more on defining a marketing strategy, working on your products or services and more.
#14 SEO Evolves Constantly and You Need to Keep Up On Every Change
Anybody who plays in the game of SEO will tell you that the number one thing that’s constant is change. Google has updated their algorithm over five hundred times every year. This only means that there are approximately ten updates every week. Yes, you have read that right and it’s done each single week. If you like to do your own SEO, it’s a good thing.
But, who will do your other responsibilities? How would like to keep up with the different changes? Is this the right time for your company?
There is an entire industry of internet, inbound marketers, and SEO at your disposal. The job of professionals is to keep up with every change, shield you from the possible penalties from the search engine, and test the new hypotheses. People spend time each single day to keep up with the SEO trends.
If you’re running a business or you are the one responsible for marketing group, you have a different strategy to worry about. By outsourcing your SEO, you can leave the constantly changing SEO to the professionals. It will also save you frustration, effort, time, and money because of missteps and errors.
The same way that growth hacking, inbound marketing or lean startup methods are processes, SEO is a process rather than a bunch of tactics.
#15 Social SEO Needs to be Consistent
If you have missed the memo, social media and SEO now overlap, which is a phenomenon that a lot of people refer to as the social SEO. Have you started using social media for marketing your business? If yes, it’s a good thing for you. However, have you started using social media to improve your SEO? If so, you are basically ahead of the competition and you are probably busy trying to keep up with this.
Why not outsource search engine optimization to professionals? Your time should be best spent on strategy’s brain-intensive part. Working with the right company to enhance your strategy and allow them to source consistently. This will help you not only in labor, but also in brain capacity. This will free up your brain power for the big brain thing you have been putting off until you have time taking this on.
#16 Do-It-Yourself Link Building is Dangerous and Risky
There are so many off-page SEO and link building techniques out there so it's easy to get lost with the amount of information. With the hype around it in the previous years because of Penguin penalties, link building got a bad name or reputation. The catch phrase that market adopted through this is link-earning. While link earning is a good concept and something you should strive for, the truth is that the links do not magically appear. Even earning links is a kind of link building, but its difference is that it’s less predatory and spammy.
Some people might’ve thought that they could earn more with link building, yet a couple of spammy blogs or low authority blogs chose to reference these on blog posts. For this reason, there was a penguin penalty, endless frustration for some, and months of cleaning links.
You need a professional for outsourcing search engine optimization to help you manage the process of link building responsibly. It isn’t just about spamming the links out online. This also includes monitoring your link profile, determining risky links you have earned or acquired, and cleaning up suspect links before these result in loss of organic traffic.
#17 You Will Be More Efficient
SEO professionals, with their years of experience, can work quickly and much easier. They have more expertise and skills in engaging with your control and target audience over particular aspects of your campaign. Their tools will provide you the confidence that your search engine optimization activities are being performed in a proper way. All this makes content development, link-building, reporting and coding way more efficient compared to doing it yourself.
#18 Concentrate On Your Own Expertise
Outsourcing search engine optimization to some companies will provide you more room to concentrate on your expertise. To run a successful SEO strategy, you need to use several SEO tools and those require expertise. While you do not have to worry about keeping up with the SEO trends, you may put all your energy and time into the core of your businesses. Take some opportunities to accommodate more work for your company, create a digital marketing strategy, develop and work on your content marketing, concentrate on some competitive advantage than search engine optimization, and enhance your in-house process.
Outsource Search Engine Optimization: Things to Consider beforehand
You have to take note that SEO isn’t a cheap undertaking once done properly. It only means that concentrating on white hat SEO tactics only and no black hat stuff. For several businesses with enough money to spend on quality SEO services, it is easy to outsource SEO, yet for others, this is a complicated investment decision.
So, does having an in-house SEO a cost-effective option? Or, is it better to outsource search engine optimization? Well, if you have a savvy team of qualified marketers, it might be more feasible to keep your SEO in-house. This is especially true if your SEO needs are small. Nevertheless, you must consider how expensive that’d be in the long run. SEO is not a one-and-done kind of thing. This requires consistent content creation, maintenance, and patience to see some long-term results.
• Brand Identity
Once you outsource search engine optimization, an individual who’s unfamiliar with your goals and your business will be responsible for keyword strategy. And when you outsource a more comprehensive SEO solution, that individual will be tasked also with making search friendly, customer focused SEO content that represents your brand appropriately.
If you outsource search engine optimization, you need to be sure that the service or person you employ is familiar with your brand. They should also understand your strategic goals completely. Frequently, this needs a few hours of onboarding through conference calls and emails. You will need to send them with your creative materials, relay your goals, success metrics, and vision, and walk them through the guidelines of your brand. Besides, nobody will know your startup or company better than yourself.
• Strategic Impact
Whenever you are deciding if you must outsource SEO, you should consider how much marketing strategy relies on search engine optimization. You must also think about how mature your SEO program is. If you are new to search engine optimization, there are some things you must do before making a final decision about outsourced or in-house SEO services.
When deciding whether to outsource search engine optimization or not, it is worth considering what SEO areas your business requirements fall into. Do you really want to outsource your SEO or just a part of it? If you need help with just a single aspect of your SEO, finding a do-it-yourself solution can be more cost effective as well as a better use of time. Alternatively, outsourcing a single part to freelancers might be something that you actually need.
If you require help with most parts of SEO, see to it that the provider you are considering will provide you holistic and superb SEO management, from keyword research and content creation to technical and on-page SEO.
Remember that SEO is complex and it is vital that you should do it right. When deciding the ways to do SEO, think about your goals, needs, and budget. It will help you determine whether you must invest in outsourcing or keep search engine optimization in house.
Final Thoughts about Outsourcing Search Engine Optimization to Experts in the SEO Field
If you’re running a company website, SEO is very important as this will help you rank well in the search results and generate new customers. Nevertheless, it’s something that requires expertise, skills, time, and the right tools to make everything fall into place. Doing this in-house is pricey and could drain your capacity to do more critical tasks.
For a lot of companies, outsourcing is no doubt the most advantageous option, providing you a scalable resource at a reasonable price and through the expertise of SEO experts, you can get the job done successfully.
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