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One of the most tried and true methods real estate agencies use to promote their listings is using real estate signage.
Even in the digital age, posting a physical sign saying that a property is for sale has the ability to attract hundreds of potential customers. Nevertheless, even the most reliable traditional methods can work against businesses if not used effectively.
In this article we’ll take a look at 5 things your real estate company can incorporate in your real estate signage design to get a leg up on your competition.
Real estate signage design
1. Attach a Sign Rider
The main function of a sign rider is to provide agents an extra panel where they can display their name and contact details.
It’s a practical addition that enables people visiting the property to get in touch with the seller as quickly as possible.
Since a sign rider is a separate component from the signage’s main sign or graphic frame, you have more space on the signage to include more features or words.
2. Use the Correct Signage Style
There are many different signage styles available, and each one has its benefits.
The most common styles real estate agencies use include the following:
- Colonial post
The most widely used signage when marketing residential properties. It uses a sturdy wooden post with an inverted L frame sign to promote the home.
Signage in this style displays the sign in an enclosed metal frame. There are two types of frame style signs, standard and single or double rider. The standard frame can hold one sign while the single or double rider features two smaller signs for additional details.
- A-frame
For open house events, A-frame signs are the way to go. These sandwich board style signs are portable, so they’re easy to install.
However, A-frame signs can’t be unattended or installed poorly as they may go missing or be taken away by strong winds.
- H-frame stake
H-frame stake signs are called as such due to their light-weight H-shaped wire frames and legs that poke into the ground.
These types of signs are easy to set-up and remove, making them excellent options for agencies looking for temporary signage.
When you use the correct signage style, you can rest assured that you’ll be attracting the right audience at the right time.
3. Be Smart with Its Design
When creating a real estate signage, you need to be smart with the design elements you want to incorporate into the sign. The way a sign looks is important since it represents a part of your company’s image. As such, you have to think about the sign’s size, color scheme, and the message it’ll display.
Sizes
Typically, real estate signage come in 12” x 18”, 18” x 24”, and 24” x 36” sizes. Sign riders, on the other hand, usually come in 6” x 18”, 6” x 24”, and 6” x 36” sizes. Custom sizes are available as well.
You want your signage to get noticed. However, it doesn’t mean that you should use flashy colors and features to grab people’s attention.
When you’re using loud design elements, it can be distracting and prevent potential customers from reading the sign.
Thus, you need to incorporate colors that are pleasant to the eye.
For example, you can use your brand’s colors as inspiration. Signs that are flaunting your colors don’t only boast a consistent visual presence, but they’re also more recognizable to people passing by.
Message
Since the signage has a limited amount of space, you need to be direct with the message the sign will display. Being straightforward doesn’t only make the sign look clean, but it also allows you to communicate with your audience in a clear manner.
4. Think About its Location
Aside from the real estate sign itself, you also have to think about where you’re going to place it. You need to install the sign on a location where it can be easily seen by people passing by, whether they’re taking a nice jog around the neighborhood or driving around the block.
As such, it’s unwise to place the sign behind shrubberies and other foliage since the greenery can outgrow the height of the sign over time.
It’s also a good idea to place it in an area where it doesn’t blend in with the colors of background to make it stand out.
5. Strike a Balance Between the Home and Branding
It’s important that the sign is able to showcase the property you’re selling, as well as your brand. After all, you want people to know that you’re a name they can trust when it comes to looking for real estate properties.
Therefore, aside from displaying the “For Sale” message, you also need to include the following details on your sign:
- Company logo
- Company web address
- The phone number of the agent in charge of the property
There’s no question that having an eye-catching real estate sign will help generate more clients. However, not everyone has the vision to create a sign that can effectively attract potential buyers and make real estate companies stand out from the rest of the competition.
Thankfully, with this article, you’ll be able to design a signage that’ll not only attract people into inquiring about your properties, but also showcase the uniqueness of your brand.
Thank you!
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