Around 54% of social media users harness social media platforms to research products or services offered by businesses. As there are approximately 4.55 billion active users on social media, just imagine how much benefit the right social media platform can bring for your business. Unlike conventional advertisement methods, you don’t even have to spend a lot of resources on social media to promote your business. For instance, if you’ve established your brand presence on Instagram and you want to reach a wider audience on it, you can easily find and use the best organic Instagram growth service to quickly increase your followers at affordable rates.
However, with so many social media sites available, you can’t really use all of them for your business as it will be a waste of your time and effort. Therefore, this article will help you assess which social media platform will work best for your business. Read on!
Make Your Social Media Goals Clear
Your social media goals will be related to your primary marketing business objectives. In order to achieve your social media goals, you will have to make your strategies clear.
Your goals will help you target the right audience and create relevant content.
Some of the social media goals your business can have are:
- Increase brand awareness
- Generate more leads
- Increase your business website traffic
- Help expand reach
- Elevate community engagement
Determining these goals allow you to target relevant audience on the right social media platform.
Analyze Where Most of Your Targeted Audience Is Active
Even if you have made your social media goals clear, it’s still essential to assess which social media platform your targeted audience uses the most.
You can’t expect your audience to be active on sites just because you’re using it. Instead, you should implement all your social media marketing strategies in the right places.
You should first carry out buyer research in the market. For example, assessing interests, gender, age, and other demographics will facilitate you in getting to know your audience better.
You can then use a variety of methods to find out where the majority of your audience is. For this purpose, you can also conduct a customer survey and ask them questions like which site they mostly use to look for a product or service, which influencers they follow, which social media tool allows them to stay updated with the latest trends, etc.
Consider the Kind of Content You Produce
The kind of content you produce for promoting your business varies on the basis of your industry, your audience, and your brand. There is a plethora of content that you can create for your brands, such as videos, pictures, e-books, webinars, UGC, blog posts, and podcasts.
Each type of content performs better on one social media tool than the other. For example, Instagram and Pinterest are ideal for marketing products or services through attractive visuals.
Which Social Media Platform Will Be Best for Your Business?
Now that we’re done with a thorough analysis, here’s a quick rundown of what each social media platform has to offer to your business:
- Facebook – Ideal for customer interaction and audience reach.
- Instagram – Most of the younger audience is found here, and it is best for visual content.
- Twitter – Easier to engage the audience and even influencers.
- LinkedIn – Ideal for networking and marketing business-related content.
- YouTube – Best for an audience to know your brand’s personality.
- Pinterest – Ideal for generating website traffic through appealing visuals.
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