In a surprise move, Elon Musk’s X is crashing the streaming sports party with its debut original: a bold reboot of *Inside the NFL*, a football show dating back to 1977.
This isn’t just a nostalgic nod — X is flipping the script, delivering short daily episodes ranging from 1 to 5 minutes, unshackled from the rigid constraints of traditional TV. The creative freedom has the team buzzing, with plans to push boundaries and even throw in some cheeky humor.
They’re also thrilled to connect directly with fans, bypassing middlemen to build a raw, unfiltered audience relationship. For X, it’s a win — live sports have long been a powerhouse for engagement on the platform.
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The timing couldn’t be sharper, as streaming giants scramble for sports dominance. This move throws down the gauntlet to the likes of Netflix’s Ted Sarandos, who’s been eyeing similar territory. With X leveraging its real-time vibe and massive user base, the platform is positioning itself as a serious contender. Whether this gamble pays off or fizzles out, one thing’s clear: X isn’t just tweeting about sports anymore — it’s playing to win.
