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Many eCommerce business owners have come to recognize the absolute power of social media as a tool for connecting with their audience.
Facebook, X (Twitter), LinkedIn, and Instagram are now a normal part of our lives. We use them to communicate, find information quickly and we’ve come to use them increasingly more when shopping for products.
For eCommerce businesses, effective social marketing generates real value. Social networks offer new possibilities for brands to reach potential customers and showcase the best your brand has to offer.
According to research conducted by Visiture, 75% of people said they bought an item after seeing it on social media; while 90% say they open social media so they can make a buying decision. So it’s easy to see why your social network profiles and the content you share are just as important as any other form of advertising.
eCommerce businesses that integrate social media into their marketing strategy, from customer acquisition to sales, to re-engagement campaigns, always benefit and generate high profit.
If you plan to build an online store and venture into the eCommerce industry, here are some tips for maximizing your social media marketing efforts.
Use the Power of Instagram to Your Advantage
Instagram has undoubtedly become one of the most powerful social marketing tools for eCommerce businesses as it is a highly-visual social media platform.
With over 2 billion monthly active users worldwide and more than 1,000 photos uploaded every second on Instagram, it has helped many eCommerce businesses in promoting their brand, increasing traffic to their websites, generating new leads, and making serious money.
The essence of Instagram is that it allows eCommerce businesses to share photos and videos of their products with their followers. And it allows eCommerce owners to come up with ways to entice people to visit their profile page to learn more about what they have to offer.
By sharing your Instagram URL with potential customers, eCommerce businesses can drive traffic to their profile as they can strategically place the link in a blog post or IG post, or share it with certain individuals via private messages or email.
Providing your URL gives followers and customers a direct opportunity to reach out to you regarding any requests, concerns, or inquiries they might have related to your products.
Build Brand Awareness
Social media can be very effective in increasing awareness of your brand and the products you sell among your target audience.
If you’re just starting out or looking to launch a brand new product or store, you should begin building buzz before you’re ready to start selling. If people aren’t informed about what you’re selling, chances are slim that you will make any sales.
Building brand awareness is a process, but with a unique strategy and a consistent posting strategy, you’ll speed things up and reach your target audience.
You can also carry out brand-building campaigns on social media. But, you must have a clear picture of your specific goals and optimize and continuously evaluate your campaigns according to the right KPIs and efficiency measurements.
Produce High-Quality and Relevant Content
Staying relevant in social media means that you must find ways to be original and produce unique content. Once you master your eCommerce business, create your brand identity and the image you want to convey, you’ll be able to understand what type of content you should produce and what is its true intention.
You can create content dedicated to the products you sell with an intention of increasing conversion, and you can simultaneously work on posts and videos focused on brand building.
When your posts have consistency, this will keep them appearing on your audience’s feed and keep them interested and engaged. Don’t forget to engage a new audience so they’re able to understand your business immediately with just a quick glance.
Increase Engagement and Interaction With Your Audience
Creating engagement requires time and ongoing effort when you design your social media strategy. The more you engage your audience, the more likely they will become loyal customers and even recommend your products to others.
So, be sure to always reply to their comments and mentions, like their posts, and, most importantly, answer their messages as quickly as possible when they contact you.
Give Paid Advertising a Chance
Advertising on social media allows your eCommerce business to be visible to the outside world, much like a digital shop window, although the advantage is that you’re not only visible but that you’re also visible in the right place at the right time.
Compared to the organic reach, with sponsored content, you buy a place in the feed that is otherwise reserved for organic posts.
This can cause your reach to be much greater. With a paid ad, another advantage is that you can adapt the ad to the right target group, which increases the chance of converting users into paying customers.
Conclusion
If you’re running an eCommerce business, you can use social media to your advantage by having an active profile that will engage customers, and make a brand statement.
However, if you want to succeed, you must build a solid strategy and take your brand profile and the audience you want to reach into consideration, and the sales number will skyrocket once you get it right.
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