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Shopify makes it easy to start an online store. It allows you to create intuitive, well-designed websites in just a few hours.
With the rise of entrepreneurship, the availability of niche products from low-cost suppliers, and the tailwind provided to digital channel adoption by the pandemic, this is perhaps the best time in history to open an online shop.
Top 7 Tips To Bootstrap A Successful Shopify Online Store
Tip #1: Rely on an experienced group of owners
Building an online store is like any other activity. It comes with its learning curve. It is not uncommon for new store owners to have difficulty getting their business up and running within the first few months. There is a way to avoid these common setbacks. You can learn from the successes of store owners who have overcome similar obstacles.
KeepShoppers.com ‘s community is a great place for answers to the most commonly asked questions about creating an online shop on Shopify. This includes tips on sourcing, web design, and customer relationship management.
Tip #2: The power of delegation
Many store owners only have a few skills that they can use when building their eCommerce websites. It is important to know when to delegate tasks to qualified personnel to build a Shopify-based online shop.
This is possible by relying on freelancers who can be hired through websites such as Fiverr and Upwork to handle the most difficult tasks that you might not be qualified to complete.
Tip #3: Secure multiple reliable suppliers
Suppliers are essential partners to any online store because they can help you ensure that all your top-selling items are available even when there is high demand.
You should not rely on one supplier. Instead, build a network that can respond quickly to your changing needs. You should never compromise on quality or delivery dates.
You’ll be able to quickly scale up your products if you find three suppliers.
Tip #4: Stand out from the rest
Virtual stores are many years in the making. They have evolved to be more generalists than niche businesses.
This presents a unique opportunity for store owners to better serve a niche market by focusing their attention on their customers’ needs. You can achieve this by providing a personalized shopping experience, helpful content, and promotions.
Tip #5: Leverage CRM tools
The Shopify ecosystem attracted some of the best developers in the world. These developers are focused on creating the best apps for store owners to improve their customer relationships. This includes how they manage abandoned carts and lead nurturing and after-sales services.
These tools can be used to improve the customer experience in your store. You can also fine-tune your automated marketing system to increase conversions.
Tip #6: Use paid ads wisely
Although it might seem appealing to spend a lot of money on social media ads because of their wide reach and potential higher capacity to convert cold leads into customers. However, online store customer acquisition costs are very high.
According to, a report by Shopify this year, the average cost for acquiring customers for small online businesses was $58.6. However, it could be higher or lower depending on the industry.
It might be twice as high for beauty and health products at $127 and double for home and garden products at $129.
If you’re considering investing in paid ads, keep in mind that the average revenue per order must be sufficient to cover the higher cost of acquiring new customers. You should also ensure that you have the right systems in place to keep your clients coming back. Client retention is critical for the longevity of your business.
Tip #7: Before you start, make some financial projections.
A business plan is essential for launching an online store. It should also include financial projections. Your break-even point is one of the most important aspects to include in your projections. This is the level of sales at which your store will become profitable.
Once you have established the threshold, it will be easier to focus your efforts on achieving this goal. Then, you can work harder to increase your top-line results and turn a profit.
These tips were helpful to us. We wish you much success when you start your online store.
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