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Get Ready With These Social Media Marketing Tips
Website owners need to keep up with the latest internet marketing and social media marketing trends if they wish to succeed online, whether the website represented a physical business or a company that solely traded on the internet.
Social media marketing has a lot of benefits for your business. Without keeping up, a company may find that their competition can attract potential customers that could have been added to their database of customers.
Fortunately, a significant amount of reports and studies are available on the internet to help website owners determine what they need to do to stay current with the latest trends and to ensure they can gain the competitive advantage in their industry. In this article, we will analyze some important trends that website owners need to take into account when they compile their social media marketing plan for 2019.
We're going to give you 10 of the top social media marketing tips for this year.
#1 Chatbots Are Becoming Essential
With the use of AI and chatbots, there is no doubt that you will improve your social media performance. For some companies, the addition of a chatbot in their business model may seem worthless, but those who have implemented a chatbot have already seen a tremendous growth in their customer satisfaction levels. According to Futurism, the idea of a chatbot initially started out in 1966, but at the time, the technology was still lacking in many departments. Today, companies can gain access to chatbots at affordable prices – and these chatbots are quite advanced when it comes to interacting with potential customers.
#2 Live Streaming Is Quickly Gaining Ground
Live streaming is quickly gaining ground in the world of internet and social media marketing. Thousands of companies are turning toward live streaming platforms to create a more engaging way of interacting with their followers and customers. Media Kix recommends utilizing the live streaming features offered by YouTube Live and Facebook Live, as well as considering Instagram Live and Live.ly for a powerful live streaming combination. Video content is becoming huge rapidly and you need to take advantage of this momentum. Start incorporating a live streaming video strategy to your content campaigns is one of the best social media marketing tips we can give you.
#3 Video Content Continues To Grow Rapidly
Apart from live streaming, the utilization of video as a content type in content marketing strategies remains unmatched by any other type of content. Millions of people recommend watching a video over reading an article – with video content; brands can deliver powerful messages in a visually appealing manner.
YouTube is not the only video platform that should be targeted – Facebook, Instagram, SnapChat and Twitter also allow for video publishing directly on your corporate pages. We know a lot of marketers who can be doubtful about SnapChat marketing but it can be a great way to promote your brand on social media.
There are many different types of videos you can create but if you're on a limited budget, we recommend you create animated explainer videos to boost your social media marketing campaigns. This is cost-effective and help you pass your message across easily.
#4 There Is A New Generation To Focus On
Until now, a majority of businesses focused on targeting millennials since they are the younger individuals who have already entered the workforce; thus able to make purchases (a marketer’s main goal is to drive more sales, after all).
From now on, however, it is important to consider the generation that comes after the millennials – dubbed “generation Z.” Huffington Post explains that approximately 25.9% of the population in the United States are classified as “generation Z” and they contribute as much as $44 billion to the economy of the United States.
The generation Z is willing to make purchases on the Internet. If they fit your target, don't hesitate to create a specific message for them. Adapting your brand voice to fit the Generation Z is one of those social media marketing tips you should start applying now.
#5 Ad Blocker Usage Rises Even Further
A recent report in the New York Times explains that ad blocker usage has, once again, increased by around 30% in just a matter of 12 months. Now more than 380 mobile devices alone are equipped with ad blocker technology. This means that traditional advertising campaigns will no longer work. With this in mind, turning to alternative promotional methods to avoid being hit by ad blocker technology has become essential. Social media marketing is an excellent alternative that helps to drive highly targeted traffic. As always, you want to analyse your audience before executing on your tactics. Depending on the location of your users, you might want to target specific channels as part of a global social media campaign.
#6 Influencer Marketing Becomes More Effective Than Ever Before
According to a report by the Influencer Orchestration Network, as much as 86% of internet marketers utilized influencer marketing in 2016. The majority of these marketers found this strategy to be effective in increasing their traffic, brand recognition and sale figures, and will increase their influencer marketing budget within the next few years. This year, this type of marketing strategy will continue to grow since it is more effective than traditional advertising strategies.
You don't have an influencer marketing strategy in place yet? Stop what you're doing and look for influencers in your niche. Working with influencers will increase your visibility, improve your brand's trust and recognition, help you generate leads and increase your revenue. Influencer marketing has great ROI when done properly and we recommend to start working with influencers as early as possible. What you could do is start working with KOL (Key Opinion Leaders for your influencer marketing campaigns. Influencer marketing is this kind of social media marketing trend you cannot miss.
#7 More Marketers Turn To Publishing Features On Social Media Networks
Many social networks are rolling out new publishing features that allow bloggers and website owners to publish articles directly on the social network. This gives the blogger an opportunity to rank such an article, which then links back to their website; thus increasing their brand authority and their website traffic. Facebook Instant Articles and LinkedIn Pulse are two excellent examples of publishing features offered by top social networks.
#8 Instagram Stories Are Becoming More Popular
Since the launch of Instagram stories, millions of businesses and internet marketers have started to utilize the numerous benefits this new feature from Instagram has to offer. Recode reports that this particular feature of Instagram will continue to grow rapidly over the next few years, and currently has a user count of over 250 million. Businesses can utilize Instagram’s new “Stories” feature in many different ways to create more engaging content that drives more customers to their brand.
Don't you have an Instagram strategy yet? Don't you think that you can leverage this 700+ million active users social network? Start using Instagram, especially Instagram stories is really one of the best social media marketing tips you can follow this year.
#9 More People Are Turning To Voice Search To Quickly Find Answers To Their Questions
Voice search is becoming more popular than ever before. By simply asking your mobile phone a question, you are instantly prompted with an effective answer. The launch of smart home devices, such as the Amazon Echo, is also causing voice search to become more popular. For this reason, it is important to adjust the content you publish on your website and on social media platforms to be “voice friendly” to ensure your content can show up as potential answers to questions asked by people using voice search.
#10 Brands Are Utilizing Dynamic And Smart Content To Deliver Effective Promotional Messages To Their Visitors
It used to be adequate to deliver static content to website visitors, but with more companies adopting a dynamic approach to delivering content to their visitors, it is time to catch up now. Dynamic content allows for a more personalized message and offers to be presented to website visitors; thus increasing the chance that new visitors will become customers and existing customers will continue buying from your brand.
An example of dynamic content would be to deliver different content to visitors who are logged into an account on your website than what you are delivering to those not logged in.
When logged in, visitors can be presented with special offers tailored toward their previous purchases. Those not logged in can see special offers that have been tailored to first-time customers, such as discount coupons. There are much more ways in which dynamic content can be utilized to deliver more personalized content to website visitors – this can significantly increase your conversion rates and lead to a considerable boost in profits at the same time.
So, what are our top social media marketing tips for this year?
Whether you want to create a social media marketing plan from scratch or you want to improve or optimize your existing social media strategy, by considering the latest social media marketing trends and implementing these ideas in your plan for next year, you can gain a competitive advantage in your niche and potentially attract a significantly larger portion of your target market to your particular brand. The ideas we have discussed in this article should give you an overview of what needs to be done to get ready for this year – while some of these strategies may seem a little daunting at first, they will surely be worth your time, and they will put you in front of your competition.
We hope you liked our top social media marketing tips. There are many other social media techniques you can apply: social media strategies for beginners or also social media tactics that are neglected.
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