Google has rolled out its AI-powered search mode, built on Gemini 2.5 Pro, to 180 countries. This upgrade transforms the search experience by enabling the AI to handle complex, long-form queries, aggregating links, images, and videos into concise, tailored responses. Looking ahead, Google plans to expand the assistant’s capabilities to include booking tickets and scheduling services, positioning it as a direct competitor to AI-driven platforms like Perplexity.
The AI mode leverages advanced natural language processing to deliver comprehensive answers directly on the search page, reducing the need for users to navigate multiple websites. For instance, a query about travel plans might yield a summary, relevant images, video guides, and even a booking form—all within Google’s ecosystem. This seamless integration aims to streamline user experiences but has sparked concerns among website owners.
The shift is alarming for content creators and businesses, who fear the AI is siphoning traffic that once drove clicks to their sites. Instead of visiting external pages for detailed information, users now receive curated summaries or interactive options, keeping them within Google’s platform. This disruption to traditional search patterns intensifies competition for visibility, as businesses struggle to adapt to a landscape where Google’s AI increasingly serves as the destination rather than a gateway.
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While Google touts the update as a leap forward in user convenience, the long-term impact on the web’s open ecosystem remains uncertain, with stakeholders calling for a balance between innovation and fair traffic distribution.
