
12 Top Ways to Market a New Product
Launching and marketing a new product is not an easy feat.

Launching and marketing a new product is not an easy feat.

How many times have you spent hours on crafting the perfect email, only to have just a fraction of the recipients actually open it?

With more than 2.25 billion monthly users, Facebook is still the place to be when it comes to social media marketing.

Facebook ads may be PPC like AdWords, but have a slightly different dynamic.

Running a Facebook paid ads campaign has an incredibly different dynamic than running an AdWords campaign.

“Digital marketing” has become something of a catch-all for any type of marketing done through the internet.

Successfully competing in the crowded online marketplace requires you to take a unique and comprehensive approach to online store marketing.

Online consumers abandoning their shopping carts before making a purchase is one of the greatest challenges that most ecommerce brands face.

SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve.

The first step in post-purchase engagement is the order confirmation email.

Many ecommerce brands make the mistake of waiting until November to start planning and executing their holiday marketing campaigns.

You’ve probably heard about retargeting and how it helps you reach back out to customers who have left your site without making a purchase.

Inbound marketing has become a buzzworthy phrase in the marketing industry.

Software-as-a-service (SaaS) providers need to understand the best-kept secret of pay-per-click (PPC) advertising.

On the surface, Facebook ads might seem simple, but anyone who has developed a campaign recently knows that Facebook can be a challenging platform for advertisers.