Anyone Can Now Advertise Anything with HeyGen’s New Product Placement Tool

HeyGen, a leading platform in AI-driven content creation, has introduced an innovative Product Placement tool that allows users to generate custom advertising videos using photos of both people and products. This feature empowers individuals and businesses to craft personalized promotional content with ease.

The tool is accessible to all, offering free users the ability to create up to three video clips per month, each lasting up to three minutes, though these will include a watermark. For those looking to remove the watermark and utilize the videos for commercial purposes, HeyGen provides a paid subscription starting at $29, unlocking enhanced flexibility and professional-grade output.

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This development democratizes advertising, enabling anyone — from small business owners to content creators— to produce targeted marketing materials without the need for expensive production teams.

By leveraging AI to seamlessly integrate product images with human subjects, the tool promises to revolutionize how brands connect with audiences. Early reactions on platforms like X highlight growing excitement about its potential, with users exploring its capabilities and sharing their creations.

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