Forbes has released its annual Top 50 Richest Creators list, and the top spot unsurprisingly goes to the familiar name of MrBeast, followed by Dhar Mann and Jake Paul.
The rest of the lineup likely includes names you’ve seen or heard about elsewhere.
In 2025, the creators collectively earned an estimated $853 million, an 18% increase from the previous year’s $720 million.
Their combined audience also surged by 24%, reaching 3.4 billion subscribers. To compile the list, Forbes calculated each creator’s gross earnings from April 2024 to April 2025, excluding equity stakes in businesses.
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The selection process also factored in follower counts, engagement rates, and entrepreneurial activity, scoring candidates from 1 to 4. Those relying solely on brand integrations received a 1, while those building their own brands or services earned a top score of 4.
The result is a roster of the most dynamic and active creators in the industry. You can browse the full list here - www.forbes.com/sites/stevenbertoni/2025/06/16/forbes-top-creators-2025/
