Sasha Kaletsky and Caspar Lee, a dynamic duo with deep roots in the creator economy, have announced a significant milestone for their venture capital firm, Creator Ventures.
On May 20, 2025, they closed their second fund, Creator Ventures Fund II, raising $45 million to invest in early-stage consumer internet startups. This marks a substantial increase from their first $20 million fund in 2022, reflecting growing confidence in their vision to bridge the worlds of creators and technology.
Caspar Lee, a former YouTuber with over 6.5 million subscribers and co-founder of the influencer marketing agency Influencer.com, brings a creator’s perspective to the table. Sasha Kaletsky, a former private equity investor with experience at Bridgepoint and Uber, complements Lee’s insights with financial acumen.
Together, they’ve built Creator Ventures into a unique player in the VC space, leveraging their network of creators to identify and support promising startups.
Their journey began in 2019 as a side hustle called the Creative Investment Club, a venture syndicate that allowed influencers and celebrities to co-invest in startups alongside established funds, free of fees and barriers. What started as a passion project has now evolved into a full-fledged VC firm with a global reach.
Creator Ventures has already made a name for itself as an early investor in high-potential companies like Beehiiv, a platform for newsletter creators, and ElevenLabs, a leader in AI-driven audio solutions. Their investment in Beehiiv began at the pre-seed stage, followed by leading its seed round and participating in the Series A alongside Lightspeed Venture Partners.
ElevenLabs, now a unicorn after raising an $80 million Series B in early 2025, underscores the firm’s knack for spotting breakout stars in the consumer internet space. These successes highlight Creator Ventures’ strategy of combining creator insights with rigorous investment analysis to back founders who are redefining how people interact online.
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The new $45 million fund will continue to focus on early-stage companies at the intersection of consumer internet, marketplaces, and the creator economy.
Kaletsky and Lee aim to provide more than just capital — they offer founders access to their extensive network of creators, who often co-invest, and hands-on support with social media marketing, drawing on Lee’s experience as a creator and marketing tech co-founder.
“Bringing people and communities together has been core to everything I have done in my career, and now we are taking this to the next level for our founders,” Lee shared in a post on X.
The fund’s announcement has generated buzz in the VC community, with posts on X reflecting enthusiasm from investors like Cendana Capital, who called it their first consumer-centric GP investment in over a decade, and anchor investor JB Kupperman, who praised Kaletsky and Lee as “humble, original, and deeply thoughtful.”
The $45 million raise, more than double their first fund, signals strong momentum for Creator Ventures as they continue to empower the next generation of consumer internet founders, blending the viral potential of creators with the scalability of technology.
