The departure of Zaria Parvez from her position as Senior Global Social Media Manager at Duolingo has underscored the extraordinary potential for individuals to become superstars in the field of social media marketing.
Announced as a voluntary resignation, her exit has captured the attention of industry media, with journalist Rachel Karten traveling from another city to conduct the first interview with Parvez in her new unemployed status. This level of interest reflects the significant mark she left on the digital landscape during her tenure.
Parvez joined Duolingo at the age of 22, bringing fresh energy to the company, and over the next five years, she achieved remarkable milestones:
- TikTok Explosion: She catapulted Duolingo’s TikTok following from a mere 50,000 to an impressive 16 million subscribers.
- Viral Success: Her creative campaigns garnered a cumulative 8 billion views across various platforms, establishing Duolingo as a social media giant.
- Celebrity Buzz: The brand gained such prominence that stars like Dua Lipa engaged with it on social media, a rare feat for an ed-tech company.
- Financial Growth: During her time, Duolingo’s market capitalization surged sevenfold, while Parvez herself earned a coveted spot on Forbes’ 30 Under 30 list.
Arguably, Parvez’s greatest legacy is her demonstration that massive social media reach can be achieved with zero budgets, even within a modern international corporation. Relying solely on ingenuity, creativity, and her iconic green owl costume, she mastered the art of native humor, memes, and trending topics. This approach not only boosted Duolingo’s visibility but also contributed billions of dollars to the company’s valuation.
Her strategy was a masterclass in organic growth. By leveraging the power of relatable content and a quirky, slightly menacing owl persona, Parvez turned Duolingo into a cultural phenomenon. From viral skits to clever, timely responses, her campaigns resonated with a global audience, proving that authentic creativity can outshine traditional advertising investments.
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As of today, Thursday, September 11, 2025, at 01:50 PM CEST, the industry continues to celebrate her impact. Her departure signals the end of an era for Duolingo’s social media strategy, but it also sets a new standard for what’s achievable in the field. As the company seeks her successor, Parvez’s legacy as a trailblazer — armed with ideas, wit, and a feathered costume — remains an inspiration for aspiring marketers worldwide.
