At TwitchCon, Amazon-owned streaming platform Twitch announced the launch of vertical video streams, marking a significant shift in its content delivery. The feature, currently in alpha testing with a select group of streamers, aims to bolster Twitch’s competitiveness against short-form video giants like TikTok and YouTube Shorts.
The introduction of vertical streams responds to the growing popularity of mobile-first, vertically oriented content.
By enabling streamers to broadcast in a portrait format, Twitch seeks to capture the attention of users accustomed to scrolling through bite-sized videos on social media platforms. This move aligns with industry trends, as platforms increasingly prioritize mobile accessibility to engage younger audiences.
Participating streamers will receive notifications about their eligibility to test the vertical video feature. While still in its early stages, the functionality promises to enhance Twitch’s appeal, offering creators new ways to connect with viewers.
As the alpha phase progresses, Twitch plans to gather feedback to refine the experience before a broader rollout.
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This strategic pivot underscores Twitch’s commitment to evolving its platform, ensuring it remains a leading destination for live streaming in an increasingly competitive digital landscape.
