In a bold move that underscores the evolving landscape of tech media, the TBPN podcast — hosted by Jordi Hays and John Coogan — has secured a regional Super Bowl ad slot for 2026. Airing during the National Football League's championship game on February 9, 2026, this 15-second spot isn't pushing products; instead, it's a classy tribute to the show's community, featuring logos from dozens of companies tied to its high-profile guests.
This "love letter" to the tech ecosystem will reach millions of viewers in the Bay Area and Silicon Valley, highlighting the reciprocal value between TBPN and its network.
The Rise of TBPN: From Niche to Tech Hotspot
Launched just over a year ago, TBPN has rapidly ascended to become one of the hottest, most niche podcasts in the tech scene. Described as "Technology's daily show," the YouTube channel boasts 48.7K subscribers and over 1.8K videos, streaming live every weekday from 11 AM to 2 PM PT.
What sets TBPN apart is its lightning-fast response to industry news, attracting a roster of prominent entrepreneurs, investors, and innovators as daily guests.
The podcast's format — hours-long discussions in real-time — thrives on unfiltered insights, making it a must-watch for Silicon Valley insiders. Monetization comes heavily through advertising, with episodes packed with integrations that would overwhelm most influencers but seem to fuel TBPN's growth. This aggressive approach has drawn big sponsors like Shopify, Plaid, and AppLovin, turning the show into a revenue powerhouse.
The Super Bowl Ad: A Classy Community Shoutout
The ad itself exemplifies TBPN's community-first ethos. In the brief clip, logos from guest-affiliated companies flash across the screen, a nod to the symbiotic relationship: "You support us, and we support you."
Hays described it as a "love letter to our community," emphasizing gratitude over sales pitches. The regional buy—costing far less than national spots (estimated $50,000 to $1 million)—was facilitated by connections to NBC Sports, allowing targeted exposure in tech hubs.
Recent episodes, like "Our Super Bowl Ad, The Age of Orchestration, Walmart hits $1T, SaaSpocalpyse, Ken is Sick of Griftin," dive into the backstory, blending hype with typical tech breakdowns.
Insights from Colin and Samir: Ambitious Plans for 2026
In a recent interview on "The Colin and Samir Show," Hays and Coogan outlined their vision for scaling TBPN. Aiming for 250 episodes annually, each featuring 20 ad integrations, they project securing 20 year-long contracts worth six- to seven-figure sums. This could generate around $10 million in revenue, with a CPM (cost per mille) of approximately $333 — impressive for a niche audience.
The duo credits their success to authentic, rapid-fire content that resonates with tech elites, while embracing heavy monetization as a badge of honor rather than a burden.
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What This Means for Podcasting in 2026
TBPN's Super Bowl gambit signals a new era for podcasts: from digital niches to mainstream visibility. By leveraging community ties and smart regional targeting, they've achieved what many brands spend millions on nationally. As podcasting matures, TBPN exemplifies how niche focus, relentless execution, and bold moves can yield massive returns. With plans for explosive growth, 2026 could cement their status as tech media's breakout stars.
