Netflix is doubling down on its ambitions in the live streaming arena, transforming what was once an in-person fan event—essentially a marketing-driven Comic Con — into a polished live broadcast.
As expected, Tudum 2025 delivered a slew of new trailers, stoking excitement for already-hot titles like Squid Game and Stranger Things.
The Hawkins crew will return in phases, with the first drop slated for November 26 — a decision that’s sparked some controversy, as fans aren’t thrilled about their favorite show being sliced into parts.
The event capped off with a performance by Lady Gaga, who’s set to star in Wednesday’s second season, adding extra buzz to the affair.
All eyes are now on the viewership numbers for this year’s Tudum, which follows the 2023 edition’s impressive 78 million views on YouTube.
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Netflix’s marketing team, however, isn’t banking on record-breaking figures — even with Gaga’s star power, the event isn’t expected to outshine the Mike Tyson fight. Nor are they chasing immediate profits.
Tudum’s purpose lies elsewhere: to unite the Netflix community and serve as a testing ground for the platform’s live streaming tech.
With a packed slate of live events on the horizon, Netflix’s leadership is keen to avoid the waves of fan backlash that have followed past technical hiccups.
This year’s glitch-free Tudum suggests they’re making strides in the right direction.
