Back in August 2025, Kajabi, the leading e-commerce platform for knowledge-based businesses, made headlines by announcing it had paid out an impressive $10 billion directly to its creators.
This milestone underscores the platform’s growing dominance in the creator economy, where individuals monetize their expertise through online courses, memberships, and digital products. Recently, Kajabi’s CEO, Ahad Khan, visited Lindsey Gamble to tout the platform’s success, but for us, the real story lies in the statistics that reveal the inner workings of this thriving ecosystem.
Top-Performing Niches on Kajabi
The data highlights the most lucrative niches driving revenue on Kajabi. Leading the pack is **health and fitness**, generating a staggering $1.6 billion for creators. Close behind are **business and finance** and **personal development**, each contributing $1.4 billion. These figures reflect the strong demand for content that empowers individuals to improve their physical well-being, financial literacy, and personal growth—trends that have fueled the creator economy’s rapid expansion.
The Profile of a Successful Creator
A typical Kajabi creator earning over $100,000 annually has a modest but engaged audience. On average, they boast **1,000 to 10,000 subscribers**, maintain an **email list of approximately 4,000 contacts**, and convert this audience into **309 paying customers**. This data suggests that success on Kajabi hinges less on massive follower counts and more on building a loyal, targeted community willing to invest in premium content. The ability to nurture email subscribers into paying clients is a key driver of this revenue model.
Diversification as a Winning Strategy
The most successful creators on Kajabi don’t rely on a single revenue stream. Data shows that **75% of high-performing creators offer an average of five products**, including online courses, communities, coaching services, email newsletters, and digital goods. This diversification allows them to cater to varied audience needs and maximize income potential. Notably, creators who bundle these offerings into packages outperform their peers significantly — earning **4.5 times more** than those who sell a single product. This bundling strategy not only increases perceived value but also encourages higher customer retention and upsell opportunities.
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What This Means for the Future
These statistics paint a clear picture: Kajabi’s success is built on empowering creators to diversify, engage, and monetize effectively. The $10 billion payout is a testament to the platform’s ability to facilitate direct earnings, bypassing traditional intermediaries. As the creator economy continues to evolve, niches like health, finance, and personal development are likely to remain dominant, while the emphasis on multi-product bundles could set a new standard for creator profitability.
For aspiring creators, the takeaway is straightforward: building a modest, engaged audience, leveraging email marketing, and offering diverse, bundled products are the pathways to six-figure earnings on Kajabi. As the platform continues to grow, these insights provide a roadmap for navigating the competitive landscape of the digital economy.
