Linktree, the go-to link-in-bio platform for over 50 million creators, has just rolled out a game-changing update in partnership with Kajabi, a leading all-in-one platform for online courses and digital products.
This collaboration marks a significant evolution, shifting Linktree from a simple link aggregator to a robust store-in-bio solution.
With new tools for selling courses, digital products, and affiliate storefronts, Linktree is empowering creators to monetize their audiences more effectively than ever before.
Here’s a deep dive into what’s new and what it means for creators in 2025.
From Links to Revenue: The Store-in-Bio Revolution
Originally designed to help musicians and influencers consolidate multiple links into one, Linktree has grown into a vital tool for creators across industries. However, the platform’s latest update takes it far beyond its link-in-bio roots. By partnering with Kajabi, Linktree is tapping into the booming creator economy, where digital products and affiliate marketing are key revenue streams.
The update introduces three major features that redefine how creators can use their Linktree to drive sales and build sustainable businesses.
1. Create and Sell Courses Powered by Kajabi
The standout feature of this update is the ability to create and sell online courses directly through Linktree, powered by Kajabi’s robust course-building technology. Kajabi is known for its comprehensive tools that help entrepreneurs design, market, and sell online courses, coaching programs, and memberships. Now, creators can leverage this expertise within their Linktree profiles.
Whether you’re a photographer offering an introductory course, a fitness coach sharing workout plans, or a journalist teaching freelance pitching, you can build structured, professional courses and host them on your Linktree. This integration eliminates the need for creators to manage separate platforms for course creation and promotion.
Instead, everything lives in one centralized hub, making it easier to turn expertise into revenue. Early adopters like celebrity photographer Carianne Older and lifestyle creator Alli Weatherly are already using this feature to offer courses on photography and social media growth, respectively.
2. Sell Digital Products with a Low 9% Commission
Linktree is also making it easier for creators to sell digital products like PDFs, eBooks, music, templates, and guides. Previously, creators could link to external storefronts like Shopify or SendOwl, but now they can sell these products directly through their Linktree with a streamlined checkout process.
On the Starter plan ($5/month), Linktree charges a modest 9% commission on digital product sales, making it an affordable option for creators just starting out.
This feature is a boon for creators who want to monetize their content without the complexity of setting up a full e-commerce website.
For example, fitness enthusiast Dan Fahey is using Linktree to sell a nutrition guide, while others are offering exclusive templates or downloadable resources. The low commission rate, combined with the ease of setup, positions Linktree as a competitive alternative to platforms like Stan Store or Gumroad for selling digital goods.
3. Linktree Shops: Build a Commission-Free Affiliate Storefront
The third pillar of this update is the expansion of Linktree Shops, a social commerce marketplace that lets creators curate and sell products from major retailers like Amazon, Target, Lululemon, and over 150 other brands. Available in the U.S. on the Premium plan ($24/month), Linktree Shops allows creators to build a customizable storefront with affiliate links and earn commissions without any platform fees—a significant advantage over other affiliate marketing tools that often take a cut of earnings.
With millions of products available, creators can tailor their storefronts to their niche, whether it’s fashion, beauty, home decor, or travel. F
or instance, lifestyle creator Autym Sanson has doubled her monthly earnings by curating beauty and fashion finds through Linktree Shops, citing the platform’s seamless user experience and high commission rates.
The lack of platform commissions on the Premium plan makes this an attractive option for creators who rely heavily on affiliate marketing. Plus, features like sales tracking and auto-DMs for Instagram comments help creators optimize their shops for maximum conversions.
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Why This Matters for Creators
The Linktree-Kajabi partnership addresses a critical pain point for creators: the fragmented nature of monetization. As Linktree CEO Alex Zaccaria noted, “For too long creators have had to piece together tools to monetize their content. Our platform brings both sides together with a system that actually works: creators earn, brands convert, and everyone grows.”
By combining Kajabi’s course-building prowess with Linktree’s massive reach and social commerce capabilities, this update creates a one-stop shop for creators to engage their audiences and generate income.
The update also aligns with the growing demand for social commerce. Linktree’s 2024 Creator Commerce Report revealed that 20% of the platform’s 1.3 billion monthly clicks are directed to retail and commerce sites, with a 150% spike during Black Friday and Cyber Monday.
By offering tools to sell courses, digital products, and affiliate goods, Linktree is positioning itself as a leader in this space, competing with platforms like Stan Store and Linkin.bio.
Pricing and Accessibility
Linktree’s new features are tiered across its pricing plans to cater to creators at different stages:
- Starter Plan ($5/month): Access to digital product sales with a 9% commission, plus enhanced customization and link options.
- Pro Plan ($9/month): Includes advanced analytics, email/phone collection, and more link types, ideal for creators scaling their businesses.
- Premium Plan ($24/month): Unlocks Linktree Shops with zero platform commissions, priority customer support, and an onboarding call for setup.
The course creation feature, powered by Kajabi, is available across all paid plans, though specific details on Kajabi’s pricing for course hosting (starting at $55/month for the Kickstarter plan) may apply for creators needing advanced features like unlimited landing pages or marketing emails.
The Bigger Picture
This update is a bold step for Linktree as it seeks to redefine itself as a social shopping platform. The partnership with Kajabi not only enhances its functionality but also bridges the gap between social media engagement and tangible revenue. For creators, this means less reliance on multiple tools and a smoother path to monetization.
For brands, it offers a direct channel to reach audiences through trusted influencers, with Linktree’s 5.5 million-product catalog providing endless opportunities for collaboration.
As the creator economy continues to grow, platforms like Linktree and Kajabi are setting the stage for a new era of digital entrepreneurship. Whether you’re a seasoned creator or just starting out, this store-in-bio evolution makes it easier than ever to turn your passion into profit—all from a single link.
Sources: Linktree’s official website, Kajabi’s official website, Mediaweek (April 23, 2025), Modern Retail (December 2, 2024)
