26.10.2025 22:28

Is the AI Sector a Bubble? How API Fakes Are Killing the Industry

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The AI startup scene is buzzing, but not always for the right reasons. Every other “AI founder” struts around with a pitch deck, proudly proclaiming:  

“We’ve built our own artificial intelligence.”  

In reality? It’s often just an OpenAI API key, a handful of prompts, and a Tilda-built frontend. This isn’t AI. It’s a PowerPoint slide with an API call.

These projects secure pre-seed funding, promise “revolutionary” solutions, dazzle investors with slick demos, and then vanish quietly within four months, leaving behind a scorched trail of broken trust. Each failure chips away at investor confidence in the very concept of “AI startups.” Genuine innovators building real AI are forced to clean up the mess, justifying their existence against a backdrop of scams.

According to Dealroom and CB Insights, up to 80% of AI projects launched in 2024 lack proprietary datasets or models. Over 60% are built on top of GPT’s API, repackaged as “breakthrough technology.” This isn’t an ecosystem - it’s an inflation of trust.

Real AI companies don’t survive on prompts alone.

They have:  

  • Data: Collected, labeled, and proprietary.  
  • Training: Models that don’t just mimic responses but learn behaviors.  
  • Architecture: Multi-agent systems with context, memory, and cohesion.  
  • R&D muscle: Not just a marketing team churning out Figma mockups and pitch templates.

While engineers spend months curating datasets and training models, others raise half a million for an “AI health assistant” that’s just GPT-4 with a prompt like “act as a fitness coach.” Investors are wowed by growth metrics but miss the truth: zero tech, zero moat, zero intellectual property.

The market will clean itself up within a year. Venture funds will start demanding code audits, data provenance, and real model architectures. The API-fake bubble will burst, and only those with actual intelligence - not just access to someone else’s—will survive.

The AI revolution isn’t canceled. It’s just been hijacked by those who mistook an API call for invention. While they sell hot air, engineers in the shadows are writing the code that will truly change the world.

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