Many business and marketing experts will agree that the food industry is one of the most challenging to step into, and it gets more challenging to flourish. If you are a small business considering delving into the food industry, you must be ready for the struggle and hassle that comes with it, as approximately 50% of them crash within the first five years. However, with the right marketing plan, you stand a chance.
Since marketing is about reaching a target audience, in order to draw the right marketing plan for your business, you must devise a strategy to get your brand in the know and attract customers. Digital marketing makes this easily achievable. Here, you will see how to prepare food products. But first, what is food marketing?
What is Food Marketing?
Food marketing constitutes a chain of marketing activities that takes place between a food producer and a consumer. To be the restaurant with the most customers on the block, you must incorporate digital marketing into food marketing. As opposed to the traditional method where flyers, radio commercials, direct mailing service, etc., were used in advertising and marketing, digital food marketing demands an online presence.
Digital marketing allows you to create a more personalized campaign. It requires you to create an interactive website, implement SEO strategies to rank your site on search engines, launch ads to target your audience, establish an active social media presence and many others in order to create traffic and convert them to customers.
Digital Marketing Strategies for Food Products
Including digital marketing strategies in your food marketing plan is not entirely necessary. However, you must know that the internet and online presence opens many windows for your brand. Below are eight digital marketing strategies for food products we have outlined for you.
Develop an Interactive Website
Creating an interactive website is the first and crucial step in marketing food products digitally. Regardless of the campaign you run, you still need to redirect audiences to your website. To this end, your website must be visually appealing with a simple user interface.
When developing a website for your food products, you must consider its theme and appearance. It is vital because 94% of first impressions are from web design. Therefore, if your site is not visually appealing, you risk losing many potential customers. To satisfy this requirement, we recommend integrating media within your site – they should include photos and videos of your staff, services, dishes etc. You should also use white spaces to break down the page for easier browsing.
Your website must have a simple interface to ensure it is functional and user-friendly. Visitors to your website should be able to easily navigate to food menus, local addresses, operating hours, contact information and basic things about your brand. It is also important you optimize your website for mobile browsers.
Create a Blog for Your Food Business
You are a food product expert, so you must have tons of recipes at your disposal. A blog is an effective way to share these recipes with your audience. You could also use your blog to share other information your audience may find interesting. More so, it establishes authority in what you do. So how do you get started with a blog for your food business?
First, you need to do keyword research to help determine relevant topics in your industry. As you discover these keywords, focus on the ones related to your field to drive the right audience to your page. With these keywords, you can determine popular search intentions and write a blog on anyone.
When writing your blog, you want to ensure it is easy to read by a general audience. Keep sentences and paragraphs short, use bullets and numbers for listing and use proper headers for a better structure and flow.
On completing your blog, you must promote it. Social media is a valuable tool for promotion. You can also send it to emails of subscribers on your website. Promoting your blog may help boost brand awareness.
Drive Paid Traffic to Your Food Blog
This will cost you some money, but it is a good investment as paid traffic may convert to full-time customers. You can drive paid traffic on social media or websites. Both options have proven to be effective solutions.
Social media platforms are flooded with users looking for good food products. Similarly, multiple people browse the internet for suitable food and beverage products. You just have to be able to reach them. For that, you need to design an ad campaign. The most effective campaign type for your business will depend on your product’s nature. Nevertheless, you need to estimate your campaign to optimize its performance and calculate the budget. In order to see the whole picture you can utilise ad tracking software like Plat, which will provide you with all the insights to optimize the performance.
Be Active on Social Media
SEO is a very effective tool for brand awareness and lead generation. However, having high social media engagement with SEO will result in optimum solutions. Social media is a proactive way to drive traffic to your website. Therefore, you must optimize your social media accounts.
Without social media engagement, digital marketing for food products may be fruitless. Social media will not only attract a crowd of users attracted to what you produce, but it also creates a network of many opportunities. More so, you can use this medium to promote your blog. The best part is that most social media platforms are free to use, and you can also run campaigns on many of them.
Furthermore, active social media will engage audiences which can help convert them into customers and drive loyalty and advocacy. Be sure to post frequently on your social media pages, and react when followers drop comments or like. You can also use your social media page to host tournaments, competitions and raffles offering coupon codes, free meals, merchandise and many others.
Focus on Local SEO
SEO is a crucial part of digital marketing. SEO is all about generating organic traffic and converting them. When a user searches for a product or service on the internet, the SEO ranking determines what pages will come up first. If your page ranks high and a user browses for a product you offer, your page may come up in the search result on the first page.
Local SEO concentrates on the user’s location or proxy. For instance, if a user searches “coffee shop near me,” the results will be based on the user’s location. However, your SEO ranking still determines how quickly a user will locate your page. Hence the importance of SEO ranking. To boost your SEO ranking, you need to create engaging content, utilize local keywords, and incorporate internal and external links into the content you create. You can also rank higher with these local marketing ideas.
Use Influencer Marketing
If you don’t have a solid audience, you should consider influencer marketing. Social media influencers can help build and maintain an audience. It is easy for them to achieve this because they have established credibility and authenticity within demography and, as a result, have thousands to millions of followers. This one is quite easy. All you have to do is pay them to promote your product on their social media pages. They can run this promotion through ads, referral contests or even starting a thread.
Many people want a little reassurance before trying out something new. Furthermore, when people research a product or service, they always look for what others share about their experience with it. When there are positive reviews on your product, it becomes easier for first-timers to trust your brand. This is why you must invest in online reviews.
You can start by encouraging customers to leave positive reviews after completing every sale. Ask them to share their experience with your service or product on your website, social media pages and Google. After they leave a review, you can offer a discount as an incentive for their action, and if you are lucky, they might refer more people.
Partner With Local Businesses
You can build an affiliate relationship with other local businesses that complement your products. A good example is creating blog posts to share on each other’s blogs. Another instance is partnering with a hotel or similar services and asking them to recommend and sell your products. Meanwhile, you should offer discounts to customers that came from the recommendation. Similarly, you can collaborate with other organizations and local businesses to provide business-related meals for their luncheons, dinner parties, etc. The key to a good partnership is offering value to the business or brand you want to partner with in exchange for a stronger influence.
Final Thoughts on Doing Digital Marketing for Food Products
Establishing and managing a successful business is no longer what it used to be in the past. Then, so far as your products are good enough, you are in the spotlight. These days, you need to put in more effort, especially in the digital aspect. Investing in digital marketing for food products will help your brand grow as it is key to traffic generation, brand awareness and conversion, and ultimately, drive revenue.
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