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Marketing is a tricky business and comes with a lot of trials and errors.Though the outcome of the right campaigns remains quite promising, the entire process, still, becomes risky for the micro-businesses when going one step ahead from Traditional to Digital. Scarce budget and the absence of the right tools scare the small and medium businesses, and they decide to move on with Traditional marketing in the end.
A more significant reason behind the point of confusion is that capitalists have already tested and implemented their traditional business strategies based on what works best for them, and are pretty unsure about the Digital approach. Are you in a similar dilemma? Does Digital marketing entice you, but confuse you at the same time? Hang on with me as we dig deeper into why you need to digitize your campaigns ASAP. But let's get to the basics first.
Difference Between The Traditional and Digital Approach
Traditional advertising aims at reaching a wide range of audiences without any internet connection and rather pushes its message directly to them. On the other hand, Digital Marketing reaches its customers only in the presence of an internet connection by engaging with them in a way that establishes a sound brand trust in their minds.
Why Should You Say Yes To A Digital Strategy?
With technology slowly creeping into our lives, digitalization is growing at an unbelievable pace.
Digital marketing has become the next trend for all the businesses out there and comes with various pros which we have discussed below:
1. Costs Less
One of the biggest reasons why brands don't want to go digital is that they don't find this approach to be very pocket-friendly. Ironically, traditional channels cost higher than their digital counterparts.
For instance, when a company invests in its email marketing campaigns,they spend very less as compared to physically printing out advertisements for those large number of customers.
Digital marketing is actually pretty cost-effective and assists the capitalists to generate a sound revenue for their business to keep their ROI high.
2. Your Business Size Doesn't Matter
The internet arrived and leveled off the playing field.
Considering digital marketing as a complicated and expensive approach suitable only for the big names in the market is a myth that you need to bust for good. Instead, it is very simple to understand and implement even for a startup or a solopreneur.
It comes with a single platform for the small as well as bigger businesses to compete with each other head-on. Even the smallest of firms can play in a comparatively larger marketplace by providing the best services and get the desired brand exposure when paired with robust strategies.
3. Larger Audience
The internet has brought people closer than they ever were.
Communication technology has cut the barriers and has made the world virtually smaller. The physical absence of stores is no longer a hindrance for business owners, all thanks to the expanded reach of digital media. It has facilitated them to get in touch with maximum viewers, irrespective of their geolocation.
With an enormous number of online audience on digital media, you get an opportunity to get a sound internet exposure in a single click. A large number of Instagram stores have grown their business in the past couple of years using this strategy.
4. Caters to Mobile Consumers
Over half of smartphone users (51%) have come across new brands or products while searching on their mobile phones.
People may get out of their home without a wallet but can never get up from their bedrooms without their smartphone. Reaching your customers through this very personal device is not only very advantageous but is also possible only by virtue of online marketing. Creating content for the small mobile screen is also pretty easy, and even the smallest of businesses can do it without much hassle.
As a matter of fact, people search for products on their mobiles when they plan to buy them on the go. So it becomes easier for a mobile marketer to sell their products.
5. Entices Audience to Take Action
Research suggests that 46% of users,on average, take action after watching a video ad.
Internet marketing comes with a lot of scopes to lure people into doing something in favor of your brand. Customers can act immediately- from subscribing to a channel to placing an order, providing that the marketing campaigns hit them just right.
Using CTA buttons, texts, graphics, etc. specifies the online audience about what they should do next and generates actions that drive more potential customers into your business. Using the right CTAs is one of the most effective B2C (as well as B2B) online marketing strategies available.
6. Ensures Online Business Survival
Let's face it- brand admiration is directly proportional to its online business reputation.
The more your audience gets to hear (good) about your brand, the more they trust its service quality. Building a website isn't enough unless you start gaining visitors and leads into your business through them. Digital marketing, thus, keeps your online reputation sturdy.
It ensures that your brand name reaches everyone via various channels, and brings the real-life examples and testimonials to them from your pre-existing customers. Your company gets a broader market recognition by SEO, and your business thrives comparatively better over time.
7. Easier Analytics
Getting higher converts equals better business growth. One can improve their business ROI by keeping their eyes on the effectiveness of their strategies.
Tracking becomes very easy with the internet. You can check for yourself about what is converting and what's not. Keeping an eye on your business campaigns can assist you in understanding the changing trends, optimizing your approach according to what the audience needs, and get better sales. Conversion Rate Optimization is very important for a business, and the online market lets you do so very efficiently.
8. Targets Audience Effectively
If you shop for dresses online very frequently, the advertisements of online stores definitely pop up in your feed quite regularly. How? The beauty of digital marketing is that it can super target the audience on whom you want to focus.
For instance, you wish to sell a Jenga puzzle among toddlers and kids. You don't have to bring all the school going kids under your blanket. Marketing among channels that they or their parents come across will keep your product on the top of their minds, which will be sufficient to trigger them into buying it.
Targeting cuts the cost of marketing unnecessarily among the customers who do not fall into your niche and has higher chances of getting conversions.
9. Futuristic Approach
The internet is the future, and it is not getting overpowered any time soon.
The recent advancements in the digital approach have made it very evident how digital media is taking over the market as people are inclining more and more towards online content. Internet marketing, thus, ensures a brand's online sustainability over the years.
Digitalization ensures that the brands remain updated with the recent technology, and assists the marketers to shape their strategies accordingly. More brands are soon going to get digital soon, so it would be better if you act fast and build an online reputation before them.
10. Easier Personalization
Personalizing campaigns via digital means is very easy and promising. Unlike traditional marketing that aims at creating similar content to attract as many customers as possible, online marketing helps you to personalize your ads from person to person.
Gaining information about your viewers is also very easy via digital means, like their name, phone number, product selection, etc. Using this, you can create campaigns that trick your audience into finding relevance in your products. It, thus, increases your website's CTR and makes your audience more likely to buy your products.
Get Ready For A Digital Future
Technology is emerging faster than ever, and it's high time that you start gaining out of it. Digital marketing is the trend of today, and will soon become a necessity of tomorrow. With an ample number of advantages that it has gotten for everyone starting from the solopreneurs to the big industry names, it has proved itself as the best marketing field.
Addition:
- The Importance of Email Authentication for Marketing Campaigns
- 4 Main Benefits of using Geofencing for Your Marketing Campaigns
- 9 Ways Big Data Can Improve ROI on Your Influencer Marketing Campaign
- How To Increase Banner Print Business Sales
- What Is Intent Data & Why It Is Useful For B2B Sales And Marketing?
- How Web Design Can Affect Your Online Sales?
- 5 Key Things To Consider To Choose The Best Sales Ops Software
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