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Often we hear website owners on Twitter or Facebook claim that a recent Google algorithm update hasn’t affected their rankings. Their reasoning? A competitor is struggling with the same on-page factor, so it “can’t be the reason.”

This mindset is one of the least effective ways to diagnose ranking drops, plan recovery steps, or maintain long-term SEO health.

Why Competitor Performance Is Irrelevant

When your site struggles after an algorithm update or any other Google change, what other websites are doing does not matter. Your site’s performance is measured solely against Google’s current standards.

If your website is having problems ranking well, focusing on rivals is a distraction. The only question that counts is how your own site measures up against Google’s expectations.

The Case of Michael Phelps

Michael Phelps was widely reported to have relaxed his training, indulged in fast food, and even smoked cannabis in the lead-up to the 2012 Olympic Trials. For one of the greatest swimmers in history, this period raised serious doubts about whether he would even qualify for the London Olympics.

Yet he not only made the team—he went on to win four gold medals and two silver medals.

When news broke that Phelps, the biggest threat in the pool, might not qualify, did his rivals ease off their own training? Of course not. They trained harder, because they understood that Phelps’ preparation had no bearing on their own chances of winning.

They focused on nutrition, recovery, and peak physical condition—regardless of what anyone else was doing.

Related: – Influencer Marketing as a strategies for SEO Campaign

How Did Phelps Succeed in London?

Despite appearing underprepared, Phelps still delivered outstanding results. Part of the reason was his unique physiology—an exceptionally long torso, large hands and feet, and a wingspan wider than his height—which gave him a natural advantage in the water.

That structural edge allowed him to remain competitive even when he trained less than usual. It did not eliminate the need for hard work, but it helped him win the fractions of a second that separate gold from silver.

So What Does Michael Phelps Have to Do with SEO?

Just as few people initially understood Phelps’ hidden physical advantage, website owners often cannot see what truly drives a competitor’s rankings. Without a deep technical audit, it is impossible to know which factors—technical performance, link profile, content quality, or something else—are powering another site’s success.

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You’re Not Them

So yes, your competitor’s page speed may be slow, but do they have a stronger backlink profile? Have they optimized their content and title tags more effectively? Do they have more comprehensive, authoritative content on the topic?

The list goes on. Every website is unique. You cannot accurately benchmark your own performance against others when you lack full visibility into their SEO profile.

The only comparison that matters is how your site performs against Google’s algorithms.

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