In a bold move to explore the future of web browsing, Google has launched Disco, an experimental AI-powered browser from Google Labs. Announced on December 11, 2025, Disco isn't positioned as a direct competitor to Chrome but as a "discovery vehicle" for testing innovative AI features that could one day reshape how we interact with the web.
At the heart of Disco is its flagship feature, GenTabs, powered by Google's advanced Gemini 3 model. Rather than forcing users to navigate cluttered websites filled with ads, SEO-optimized filler, and irrelevant recommendations, GenTabs takes a radically different approach: it dynamically generates personalized, interactive web applications from scratch based on your open tabs, chat history, and natural-language prompts.
The core philosophy behind Disco addresses a common frustration in modern browsing: the overwhelming noise of the internet. Instead of scraping or summarizing existing sites, GenTabs builds a clean, task-specific interface that pulls in only the relevant data and functionality you need.
For instance, if you're researching a topic across dozens of tabs — say, comparing bunk beds for a home renovation — GenTabs can consolidate that information into a single, interactive "mini-app" with comparison tools, visuals, and direct links back to sources.
This on-demand creation shines in everyday scenarios that typically involve tab overload. Planning a trip to Japan? Disco can open relevant sites (flights, hotels, itineraries) and then transform them into a unified app with maps, calendars, and customizable options — all while keeping you in control of decisions.
Meal prepping for health goals, like managing cholesterol? It generates a weekly planner with recipes, shopping lists, and nutritional breakdowns. Even educational tasks, such as learning about the solar system, can yield a 3D interactive model tailored to your query.
What sets Disco apart from other AI browsers — like Perplexity's Comet or OpenAI's Atlas — is its emphasis on generating entirely new experiences rather than just overlaying chatbots on traditional browsing. Every element ties back to real web sources, ensuring transparency and credibility, while the AI handles the heavy lifting of integration and design.
Currently, Disco is in early testing phases, available via a waitlist primarily for macOS users (with Windows and Linux support planned later). Google is starting small to gather feedback, acknowledging that experimental features like GenTabs may have rough edges initially.
Successful ideas from Disco could eventually migrate to broader products, potentially influencing Chrome or Gemini integrations.
Disco represents an intriguing vision for an AI-assisted future: one where the web adapts to you, creating bespoke tools on demand without sacrificing human agency. Whether it evolves into a standalone service or infuses existing browsers, this experiment challenges us to rethink browsing — not as endless tab management, but as seamless, personalized discovery.
As AI continues to evolve, concepts like on-demand apps could prove transformative, provided they prioritize user control amid the internet's growing complexity.
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Author: Slava Vasipenok
Founder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.
Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.
