Google has agreed to pay a $36 million fine in Australia after the Australian Competition and Consumer Commission (ACCC) found that the tech giant paid local telecom operators Telstra and Optus to pre-install its search app on Android devices, stifling competition.
The contracts in question were active from late 2019 to early 2021. In a statement, Google emphasized that such provisions have long been removed from its commercial agreements, suggesting the issue is now resolved.
The fine, while significant, appears almost symbolic for a company with annual revenue exceeding $280 billion. However, the focus isn’t solely on the money. The ACCC is methodically setting precedents, having previously forced Google to pay for news content and now challenging its pre-installation practices.
Last month, YouTube was added to a list of social media platforms banned for users under 16 in Australia, reversing an earlier exemption.
Adding to this, Google recently lost a court case in Australia brought by Epic Games, mirroring a similar defeat, which accused the company of blocking rival app stores.
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While these developments paint a challenging picture for Google in Australia, scaling this narrative globally — especially to the U.S. — may not hold. Regulatory approaches and market dynamics differ, and the U.S. legal landscape has its own complexities, potentially limiting the broader impact of Australia’s actions.
