Dhruv Rathee, a renowned YouTube creator with nearly 30 million subscribers, has ventured into the tech space with the launch of his startup, AI Fiesta.
The subscription-based platform, introduced on August 17, 2025, offers users access to multiple premium AI models through a single interface at a significantly reduced cost, addressing the challenges of affordability and fragmented AI tool usage.
AI Fiesta consolidates six leading AI models — Google Gemini 2.5 Pro, Perplexity Sonar Pro, Claude Sonnet 4, Grok 4, ChatGPT 5, and DeepSeek — into one unified platform. This allows users to interact with these models simultaneously, compare their responses side-by-side, and select the most suitable output for their needs.
The platform also includes features like prompt enhancement, image generation, and audio transcription, streamlining workflows for tasks such as research, content creation, and coding. By offering a single subscription priced at ₹999 per month (approximately $12 USD), AI Fiesta undercuts the cost of individual AI subscriptions, which can total up to ₹9,600 monthly when purchased separately.
The idea for AI Fiesta stemmed from Rathee’s personal frustrations with managing multiple costly AI subscriptions for his fact-checking and content creation work, as well as the broader inaccessibility of premium AI tools in India. “Seventy percent of people in my AI courses admitted they only use free versions of ChatGPT, Claude, and Gemini,” Rathee noted in his launch video.
AI Fiesta aims to democratize access to advanced AI by providing 400,000 tokens per month — enough for approximately 50 to 100 full conversations with ChatGPT 5, depending on dialogue length — making it a cost-effective solution for users who don’t fully utilize individual subscriptions and end up overpaying.
Designed with Indian users in mind, AI Fiesta supports UPI payments and plans to introduce regional language support, including Hindi, Bengali, Tamil, Telugu, and Kannada, to ensure inclusivity. Co-founded with a Y Combinator alumnus, the platform also promises regular updates, including integration of new AI models and a free prompt book with over 3,000 prompts across 25 categories.
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While AI Fiesta has garnered praise for its affordability and accessibility, it has faced scrutiny from some tech communities, with critics on platforms like X and Reddit questioning its originality and token limits. Despite this, Rathee’s massive following and reputation as a trusted educator provide a strong foundation for AI Fiesta’s potential to reshape how creators, students, and professionals in India and beyond engage with AI technology.
