Facebook Isn’t Just for Grandpas: The Social Network Still Rules, Despite TikTok’s Rise
Despite the stereotype that Facebook is a haven for “boring old folks,” the social network continues to dominate the market with 2.11 billion monthly active users worldwide, according to recent data.
Mark Zuckerberg’s knack for social media is undeniable — his latest venture, Threads, a rival to X, has outpaced Elon Musk’s platform with 338 million monthly users, a 44 million lead over X.
Still, for breaking news and political buzz, Musk’s network holds a slight edge in excitement.
Statista reports show Instagram and Facebook grew by 5.5% and 4.3% respectively since February 2024, outpacing TikTok’s 2% growth.
Yet, TikTok’s revenue prospects are impressive, with projections of $186 billion this year. Among older platforms, LinkedIn unexpectedly led with a 17.1% annual increase, defying the crowded market.
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Even in 2025, where new social media apps seem to have little room to thrive, some newcomers are holding their own. Lemon8 (TikTok’s younger sibling), Bluesky, and VSCO, a photo and video editing app, are growing steadily.
Meanwhile, Donald Trump’s platform appears to be struggling, raising questions about its future viability amid the competition.