
Remember, Young Padawan: Nothing Lasts Forever Under the Moon
A glance at the charts reveals a stark lesson in impermanence. Nokia soared from $116 billion in 2001 to a peak of $157 billion by 2007, only to crash to $18 billion by 2011. Meanwhile, Apple, starting at $7.7 billion, overtook Nokia by 2008 and rocketed to $376 billion. The reason? Nokia thrived in the era of feature phones, banking on durable hardware and familiar designs. But it underestimated the seismic shift toward smartphones, becoming a prisoner of its past success.













