
Xiaomi’s Future Steers Toward Cars: A Bold Pivot from Smartphones
Xiaomi, a tech giant commanding roughly 15% of the global smartphone market, is at a crossroads. The smartphone industry, once a golden goose, is projected to show near-zero growth this year, with fierce price wars eroding profitability. For a company built on affordable, high-quality devices, this stagnation demands a new direction. Enter Xiaomi’s bold bet on smart electric vehicles (EVs), artificial intelligence, and innovative ventures, which have already generated an impressive $3 billion (21.3 billion yuan) in revenue. As Xiaomi sets its sights on Europe’s automotive market by 2027, the brand is proving that being a latecomer—perhaps even the fiftieth entrant—doesn’t mean you can’t catch up fast.













