Just in time for the holiday binge-watching season, Apple has rolled out a significant update to its Apple TV app on Android, introducing full Google Cast support as of December 15, 2025.
This means Android users can now seamlessly stream Apple TV+ content - shows, movies, and live sports - from their phones or tablets directly to Chromecast devices, Google TV, Android TV-powered televisions, and other Cast-compatible screens with a single tap.
The Cast icon appears prominently in the app's interface, complete with mini-player controls and lock-screen integration for smooth playback.
The timing couldn't be more pointed. Mere weeks earlier, in mid-November 2025, Netflix quietly removed Google Cast support from its mobile apps for most modern TVs and streaming devices, including newer Chromecasts and Google TV Streamers.
The change forces users to log in directly via the TV's native Netflix app, eliminating the convenient phone-to-TV casting that was especially handy for travelers staying in hotels or Airbnbs.
Netflix cited low usage and a desire to focus on higher-value features, but the move frustrated many, particularly those on ad-supported plans who lost access entirely - even on legacy devices.
Apple's addition fills a gap that existed since the Android app's launch in February 2025, where casting was notably absent despite being a staple for Android streaming. Now, with version 2.2 rolling out via Google Play, Apple TV joins the likes of YouTube, Disney+, and Prime Video in offering effortless big-screen streaming on Android. For iPhone users, AirPlay remains the go-to, but this update broadens appeal to the Android ecosystem, potentially luring subscribers disillusioned with Netflix's restrictions.
Why This Feels Like a Competitive Jab
While Apple hasn't commented directly on the rivalry, the contrast is stark. Netflix's decision aligns with its ongoing efforts to enforce household rules and curb password sharing, pushing users toward individual logins on devices.
Apple's embrace of Google Cast, on the other hand, prioritizes user convenience - ideal for on-the-go viewing during holidays or visits. As one tech observer noted, it positions Apple TV+ as more flexible for cross-platform users, especially Android owners who might switch services over such frustrations.
This isn't Apple's first ecosystem-expanding move: The Android app itself was a step toward wider accessibility for hits like *Severance*, *Ted Lasso*, and the record-breaking *Pluribus*. With casting now enabled, it's easier than ever to enjoy these on non-Apple hardware.
A Gift for Users, a Headache for Competitors
For consumers, it's pure win: No extra hardware needed, no fiddly logins - just tap and watch. Travelers and multi-device households benefit most, avoiding Netflix's newfound hurdles. Apple, with its services-focused revenue stream, can afford such user-friendly gestures without aggressive monetization tweaks.
As streaming wars heat up, small features like this can sway loyalties. Netflix may regret its casting cull if it drives even a fraction of users toward rivals offering smoother experiences. In the meantime, Android Apple TV subscribers have a genuine holiday treat: effortless casting, courtesy of a timely update that feels like more than coincidence.
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Author: Slava Vasipenok
Founder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.
Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.
