Elon Musk has long been fond of showcasing a graph suggesting his social media platform, X (formerly Twitter), outpaces Instagram in search traffic.
However, the catch was that Twitter benefited from years of active indexing and a privileged carousel in Google search results — a perk rooted in its established presence. It seems Instagram is now poised to join the club.
Recent developments indicate Google is expanding its indexing of Instagram content, potentially elevating its visibility in search results. This shift could mirror the advantage Twitter enjoyed, where real-time posts often appeared prominently.
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For Instagram users, this means greater exposure for their posts, as the platform’s rich media — photos, stories, and reels—may soon populate Google’s search pages more frequently. While the full impact remains to be seen, this move could level the playing field, challenging X’s long-held edge in search traffic dominance.
