Why Your Business Should Be Using LinkedIn’s Lead Accelerator

Hello!

LinkedIn remains one of the most powerful content distribution channels for B2B marketers. If you’re not yet leveraging the platform’s Lead Accelerator, you’re missing a major opportunity to reach your target audience in a highly effective new way.

LinkedIn Lead Accelerator is the platform’s all-in-one marketing solution for lead generation and nurturing. It combines LinkedIn’s full suite of advertising tools—including sponsored updates and display advertising—to serve relevant content to high-quality prospects until they are ready to convert.

LinkedIn Lead Accelerator functions primarily as a remarketing platform. It lets you target website visitors based on the pages they’ve viewed and specific behaviors they’ve shown (such as form submissions) and then segment them into tailored “nurture streams.”

Once your nurture streams are defined, you create a “nurture wave”—an individual offer that determines which ad or landing page a given stream will see. Each stream typically includes multiple waves designed to move prospects further along their buyer’s journey.

B2B marketers have traditionally associated lead nurturing with email campaigns. LinkedIn Lead Accelerator expands these efforts across multiple channels, delivering consistent messaging wherever your audience spends time online.

Here are four additional advantages of incorporating LinkedIn Lead Accelerator into your B2B marketing strategy:

Target Prospects Across the Web

LinkedIn Lead Accelerator enables B2B marketers to drive conversions by serving ads to carefully selected prospects across LinkedIn sponsored updates, display ads, and Facebook. According to LinkedIn’s benchmarks, the more channels you activate, the lower your cost per action tends to be.

Automates Your Budget

Marketers new to paid advertising no longer need to manually manage spend. The tool’s channel budget optimizer automatically allocates your Lead Accelerator budget across sponsored updates, display ads, and Facebook, shifting funds toward the channels delivering the strongest results.

Take Advantage of Auto-Fill

Users of LinkedIn Lead Accelerator gain exclusive access to LinkedIn’s AutoFill feature. A single button on lead-generation forms pre-populates fields with publicly available information from a visitor’s LinkedIn profile. Prospects appreciate the convenience, and the trusted LinkedIn brand helps reduce friction during form completion.

Optimize Your Messaging

You can A/B test messaging through LinkedIn Lead Accelerator by creating separate nurture streams for the same target audience and comparing which ad copy generates higher engagement.

Over time, you’ll identify the messaging that resonates most strongly with your audience and apply those insights to future campaigns.

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