26.10.2021 17:00

What is Shopify and How Artificial Intelligence makes Shopify Smarter?

News image


What is Shopify?

Shopify is an innovative technological wave in the digital advancements of e-commerce. Shopify is more than a tool. It is an all-in-one solution that can be used to create or enhance existing online services.

What is Shopify?Shopify is well-known for its unique online store designs and branding tools. It also offers customized services and applications that allow you to make intelligent decisions based upon real-time reports and other pre-made programs.

With a ShopifyPOS system, you can also create brick and mortar stores.

It offers users scalable business opportunities and selling options across multiple websites as well as social media. Through a unified platform, you can connect your online shop with your traditional store.

Shopify is the top e-commerce company due to its unique services.

What can Shopify do to make eCommerce simpler?

Shopify provides user-friendly services that enhance your business experience.

eCommerceShopify is an e-commerce service provider that offers many services, including:

  • Affordable Packages For Small Businesses: A $9 lite version of Shopify that small businesses can use on Facebook to market and kickstart their businesses with fewer resources.
  • Startups especially appreciate the ease-of-use features that give them control and power over their business. Its ‘commonly-used features’ option, for instance, allows store owners to easily design and launch their online stores.
  • Automated sales help you to eliminate repetitive tasks. Automation is a preferred choice by customers. It helps you keep track of your operations, such as automatically removing the product from shelves when it runs out of stock.
  • Easy checkout with Shopify or multiple gateways is one of the best features.
  • Merchant tools such as reports and analytics can help you keep track of profits and make the right decisions.
  • Market tools like custom gift cards and product reviews can help sellers increase sales.
  • Social networking integration, Facebook sales, Facebook ads, and Google ads, as well as discount codes and coupons, are all interesting options to keep customers.
  • Shopify app design makes it easy to manage stores, integrate e-commerce stores and manage inventory. It also makes it possible to fulfill orders quickly and efficiently.
  • Customer Relations Management Offered by Shopify, Shopify’s content management system allows you to manage your blog and social networks as well as third-party applications integration.

Shopify is smarter because of Artificial Intelligence

With the help of AI in eCommerce, the shopping experience has changed. Many companies have seen a rise in their performance standards due to deep analysis. AI allows companies to understand how customers interact with products.

These are the top Shopify online store factors:

Shopify onlinePersonal experience

Your customer will be more likely to make faster decisions and interact with you in a personalized environment.

Targeted selling and marketing:

Targeted marketing can help you grow exponentially.

Optimized Timing

The right emails sent at the right time influence customers and drive sales.


You can save time and get immediate results with speedy marketing.

AI Chatbots –

AI-powered chatbots are a great way to engage customers and understand them.

Top 5 Artificial Intelligence Apps for Your Shopify Store

Shopify can help you achieve more with the help of AI apps. AI-powered decisions, intelligent data use, insights, and direction can help you target a larger segment of potential customers. Shopify is not the only application that uses Machine Learning to improve everyday experiences.

We’ve compiled information about some of the most popular applications that use Artificial Intelligence to help you grow and expand your business.

1. MorphL AI

MorphLAI gives you in-depth access and a variety of machine learning models that you can use in your customer’s buying cycle. It can drive decision-making, customer buying experience, and the growth of potential customers.

MorphL AIThis app is compatible with the following models:

  1. User search intent
  2. Shopping stag
  3. Next order value
  4. Carts abandoned
  5. AI-based segmentation
  6. Recommendation

These models use data from your store traffic, customer behavior, and AI privacy regulations. To make precise decisions, it is necessary to have large data sets. We recommend combining MorphL and Shopify Plus, as it can provide more than 25,000+ users per month.

Price: After a 14-day trial, the app costs $179 or $149 for an annual payment.


One-click to access AI features

Integration with Google Analytics and Big quick

Modern, clean interface


It is not a good fit in small stores because it requires large data sets

Implementation requires the assistance of a developer

2. Videofy

It can be difficult and time-consuming to create a video. Videofy, an AI app, allows you to create a unique video by repurposing images and metadata.

This free program allows you to edit, message, and brand your website.

This is a great way to keep customers in your store longer and allow them to interact with your product in meaningful ways.

Price: Free

Engaging video designPros

Engaging video design

Many templates and features


Low video quality

3. Signify

Signifyd is an innovative and practical application that helps in the detection and prevention of fraud. Online stores are more vulnerable to fraud and abuse, so it is important to be vigilant about suspicious activity. This is especially true when you ship expensive items or one-of-a-kind items.

Signifyd is here to help. Signifyd is powered by Big Data, Machine Learning, and Artificial Intelligence to keep track of your customers and valuable items. This app allows you to recover your items and identify customers who have abused or committed thefts in Shopify stores.

You can view all orders and reports in the Agent Console. This allows you to make informed decisions.

Simple user interfacePrice: $1500 per month after a 14-day trial. EMEA store owners may request a separate pricing listing or call support to receive custom quotes.


Get a complete summary of all transactions and customers.

Simple user interface

Complete fraud protection, including manual reviews by experts on all matters


Small store owners can find it very expensive.

4. AC Email Marketing Automation

Your content managers will find the Shopify Active Campaign email marketing app extremely helpful. They can send personalized emails to customers who have abandoned carts and possibly bring them back to the store with offers or discounts.

Machine learning trends in the app allow for the prediction of the best times to email customers. The app also assists with predictive text, which makes customizing messages fun and easy.

Email MarketingPrice: $15 after a 14-day trial. Includes unlimited email marketing, automation, and subscriptions for up to three users.


Multiple features are available for marketing, with ease-of-use and implementation

Emails tailored to your needs are a winning strategy


Support response times are slow

If you have more than three users, it can be costly

5. Recart

This AI Shopify app connects to Facebook Messenger so you can communicate with customers directly, instead of using email. The tool makes it easy to grow your customer base.

This app is used by more than 110,000 merchants to increase the sales, engagement, and value of shopping carts.

Welcoming messagesSend this message:

  1. Reminders for abandoned carts
  2. Receipts for orders
  3. Welcoming messages
  4. Requests for product reviews
  5. Shipping details

Price: $29/month, after a 28-day trial


It is easy to use and put into practice

You can replace your email sequence with a variety of customized features

Many integration options


Customers report Glitch

Only useful if most of your customers use Facebook.

How do you choose the best AI applications for your Shopify Store?

It is easy to understand AI apps, but choosing the right one for your business can be difficult. There are many AI apps available for store management, add-ons, and other issues.

You must decide how many apps you use. The more applications that are running in the background, then the bigger the impact on store functions. Here are some key points:

Exorbitant pricesTheme conflicts Many users reported theme conflicts that interfered with their store functions.

Consistency Before you make any decisions, ensure that the apps are compatible and consistent with the backend software.

Contact App Support: Before you go all-out, make sure to get in touch with the app support. They will run an app on a portion of your store or your customers.

Exorbitant prices: Next comes the huge costs associated with these applications. Exorbitant prices mean that small stores can’t afford to purchase many of these apps.

Large stores require a more complete AI solution to handle their large data sets and consistent programming apps.

questionsBefore you make the final decision, ask these questions:

  1. Is there any customization available for the client?
  2. Are you looking for constant support from a developer to help with the implementation of repair of the apps?
  3. Are there analytics dashboards and reporting options available?
  4. Are you able to use these apps on your mobile device?
  5. Are there any ML models that you need to use on your data to get results?

These questions will help you make informed decisions, understand the technical issues with the applications, choose the best option for your Shopify store.

Rainmaking using AI & Shopify

Artificial intelligence is a part of our daily lives in many more ways than we can even imagine. This is the time to make long-term decisions. Recognize the potential for conscious AI implementation in e-commerce, and watch the results in the form of more engaged, satisfied, and loyal customers. This combination would encourage merchants to take decisive actions based on intelligent data use and increase their business growth more effectively than they could have ever imagined.

Thank you!
Subscribe to our newsletter! Join us on social networks!
See you!