LinkedIn offers a unique glimpse into the world of social media reach by displaying only your own engagement metrics, leaving other data under wraps.
This opacity means any “top influencer” lists are inherently speculative, as real figures are rarely shared. Influencers often keep their true stats close to the chest, but a handful have opened up with verified monthly reach numbers, shedding light on the platform’s dynamics.
Notable examples include Amelia Sordell with 4.6 million, Becca Chambers with 4 million, Yurii Rebryk with 2.9 million, James Smith with 1.5 million, Nikolai Golos with 1.3 million, Kevin Meyer (a 2PR.io advisor) with 1 million, and Jasmin Alić with 0.9 million. Intriguingly, there’s little correlation between follower count and reach — some boast thousands of followers yet rack up millions of views, while others see the reverse.
The good news? Even a 100,000 monthly reach is respectable. What sets LinkedIn apart is how effectively reach translates into business outcomes compared to TikTok or Instagram. Its audience is affluent, with clear business intent, enriched by links and additional data that drive conversions.
Plus, view-to-reaction metrics can fuel outreach efforts. This potency is reflected in LinkedIn’s cost per thousand impressions (CPM), hovering around $35, roughly triple the $10 seen on other mature social platforms — though these figures are approximate, the ratio holds.
Also read:
- YouTube Launches Experiment: AI Now Guesses Your Age Based on Behavior
- As Content Budgets Shrink, Product Placement Gains Traction
- Anime Fans, Grab the BEST AI for Translating Manga, Comics, and Manhwa!
- Viral AI-Powered Tool Takes Diagramming to the Next Level
The takeaway? Organic reach on LinkedIn is alive and well. Still, it’s worth remembering that not every user or brand needs massive reach—strategic engagement often matters more.
