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Websites are built by businesses to increase leads and convert better. There is no doubt that content consumption has reached an all-time high in the last few years. Forbes reports that more customers are spending their time on social media and news websites than ever before.
Businesses are looking for engaging websites to take advantage of the increased content consumption. It is difficult to achieve higher conversion rates without optimizing your website.
The right website tool can make a difference. It will offer optimizations and insight into what you need to improve conversion rates. While we will be discussing the most effective tools for optimizing your website, let’s first understand conversion rates.
What are Conversion Rates?
The conversion rate is the percentage of users who took a particular action.
This action could be:
- Downloading ebooks and whitepapers
- Click on the Call to Action button
- Subscribe to the newsletter and other services (paid or free).
- Submitting web forms
- Make a purchase
- Take a survey
- Upgrades from one service to the next
- For more information on B2B products and services, please contact us
It is easy to calculate the conversion rate of any website.
Conversion rates = Total conversions or actions are taken/ Total users who visited the website * 100
Engagement is a key factor in this area as it can help with conversions. To build an engaging website, however, you will need to have the best website tools. Let’s take a look at the top tools you can use to build your website.
Top 6 Website Tools for Your Business
Tools that provide essential services, such as hosting and other features, are necessary for building websites.
1. WordPress
WordPress is a popular website tool with over 35% of internet users using its services. It also offers many themes and plugins that allow you to create websites with sophisticated functionality. With WordPress themes or plugins, you can create a website that is essential.
You may require paid plugins to achieve complex functions such as multi-language support and payment gateway integration. WordPress is a content management software (CMS) that uses PHP as its core and a MySQL database. It can be used to build websites of any size, whether it’s a blog or an enterprise website.
WordPress pricing is very competitive. The base plan starts at $4 per month and offers 6GB of cloud storage. You can customize your website with plugin integration and theme options. The premium plan costs $25.
You should know that WordPress websites require a lot of coding skills. You might want to look at the next tool if you don’t have them.
2. Elementor
Elementor is a popular website builder. Elementor empowers anyone to create stunning WordPress websites. It powers close to 6.5% of worldwide’s websites. Elementor’s ease-of-use is what sets it apart. Elementor’s drag-and-drop editor makes building WordPress websiteseasy and quick.
You can use Elementor’s Hello Theme to create your own website. You can also opt for Full Website Kits. Kits are one of Elementor’s most recent features.
They allow you to create fully-designed and functional WordPress websites. There are many website niches you can choose from (e.g. eCommerce, tech) and quickly customize it to your brand. Then hit publish.
Elementor is the best platform to create a WordPress-based online shop. Elementor’s WooCommerce website builders has more than 20 widgets that are specifically designed for eCommerce.
Elementor provides more than 40 widgets free of charge for website building. You can also change the default stylings, such as fonts and colors. Elementor offers cloud-based hosting services that include SSL certification.
SSL, or Secure Socket Layer, is a method of protecting the connection between browsers (or users’ devices) for secure data exchange. If your hosting service does not include SSL certificates, you can purchase SSL certificates from top security providers.
This is important because default hosting solutions may not offer advanced SSL certificates like those offered by other providers.
3. Figma
The most important aspect of website design is the user interface. It allows businesses to interact with customers and provides a great user experience. Figma is a website tool that can provide you with great sketching and design features.
Figma is a cloud-based design platform that offers great collaborative features. Figma simplifies the design process by providing compelling features such as add-ons and custom APIs. You can easily integrate any add-on functionality with Figma without the need to use third-party APIs.
Figma allows designers and collaborators to view real-time feedback for rapid changes. This will allow you to reduce design errors and improve your UI design process.
4. Hotjar
Website visualizations can help you understand your customers’ interactions with your website. Hotjar, a website tool that allows you to create interactive heat maps. These heat maps record every click and action per session. It gathers feedback and collects data to create insights that you can use for website improvements.
Hotjar makes it possible to have:
- Heatmaps of user action
- Recordings of website visitors
- Conversion funnel insights
- Analyse of all forms submitted
- User feedback
5. Adobe illustrator
Adobe Illustrator is another website tool that can be used to create stunning UI designs. It can be used to create vectors and high-quality interface designs. You can create everything related to design with Illustrators like logos, symbols and patterns, icons, layouts, posters, etc.
Adobe Illustrator is a much more complete website tool because it can be used with other platforms, especially within the Adobe ecosystem. You can use different Adobe tools, such as illustrator and photoshop together to build websites.
6. Boxmode
Boxmode can be a great option if you’re looking for templates that are already available for your website, or if this is your first website. Boxmode is a website builder that allows you to quickly build custom websites.
This toolkit includes all you need to create a stunning and performant website for your niche. This toolkit is great for web developers and creatives alike. It also includes templates for all industries and has built-in SEO tools and analytics tools.
The best thing? Boxmode is easy to use and you don’t have to be an expert in website building.
Conclusion
If you plan your site carefully and build it with amazing features, website conversion rates will be high. This is possible thanks to website tools, which not only allow for excellent UI generation but also provide support for the backend.
Many businesses find it useful to have features such as the ability to instantly review front-end changes that don’t affect the backend. This allows for the high availability of current services. It is important to choose a tool with such features in order to increase conversion rates.
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