Hello!
Did you know that email marketing toolbox generates an average return on investment (ROI) of $42 for every $1 spent? Even in the time of social media, email marketing proves to be the most effective communication channel and lead gen medium for businesses.
But as an average email user receives around 120 emails a day, how can you stand out in your prospects’ inboxes? In this blog post, we’ll discuss the most effective email marketing strategies from writing compelling email copies to adding effective CTAs to supercharge your marketing efforts.
Let’s get started!
5 Proven Hacks to supercharge Email Marketing Toolbox Strategy
Personalize Your Subject Line and Email Message
Personalization is the key to your prospects’ hearts. However, it doesn’t mean sending customized emails to every subscriber. Personalization is using customer data (demographics, job role, interests, achievements, etc.) to create personalized messages on scale.
A study has shown that at least 47% email recipients open emails solely based on the subject lines. It means personalizing your subject lines is very effective to increase email opens. You can personalize the subject lines with the recipients’ names, company names, their job roles, etc. You can also use FOMO triggers, emojis, ask questions, or create a sense of urgency in your subject lines.
Here are some examples –
- “Don’t open this email.”
- “Marie, I have something for you.”
- “The clock is ticking.”
Besides the subject line, you need to learn how to start an email and personalize the email body as well. For example, instead of greeting your customers with ‘Dear customer’ or ‘Valued customer’, you can greet them by their names, e.g., ‘Hey Dan’.
Personalizing an email message based on particular pain points (and its solution) or prospects’ recent professional achievements can generate $20 in revenue for every dollar spent.
Without customer data/prospect data such as prospect name, job role, age, and location, you can’t personalize your emails. So, remember to ask for the information you need, not the information you want to personalize at scale. Don’t forget to use a SPF record checker to keep valuable data secure.
Segment Your Email List
A study by Mailchimp reveals that a segmented email campaign sees 14.31% higher email open rates than the campaigns with non-segmented email lists. In fact, email marketers around the world consider lis segmentation as their second priority for successful email campaigns.
It’s simply because segmented email lists make your campaigns more targeted. Let’s look at an example to understand better. Suppose, you are running a e-Commerce business and a subscriber doesn’t want to receive your newsletters, but is willing to receive email about the latest offers. And there will be customers who want the exact opposite.
So, how would you be relevant to your prospects and customers? Easy – email list segmentation. Segmenting your email list is not a hard task, you can do it simply with the CRM tool you are using.
A study by HubSpot has shown that email marketing KPIs show improved results if you segment your mailing list, improving your email deliverability, email open rates, sales leads, and revenue. In fact, a CampaignMonitor research shows that segmented email campaigns result in 760% increase in company revenue.
So, how do you do it? Here are a few examples for you:
- Industry: Are you offering service or product to other businesses or direct consumers? Identifying the industry of your prospects or subscribers will help you segment your audience.
- Company Size: This method is also known as account-based marketing. You can generate higher response rates by segmenting your list by company size of your prospects’ companies. For example, if you are hosting a seminar for industry leaders, a small company with 5-10 employees might not be the right fit. In that case, a company with 1000 employees will more likely join.
- Sales Pitch: Segmenting your email list by sales pitch depends on the stage your prospect is at the sales funnel. For example, an early stage buyer might be more interested in receiving a case study and on the other hand, buyers at later stages of the sales funnel might be more interested in a free demo or a free trial offer.
Optimize Your Emails for Mobile Screens
A Drip study has shown that email recipients opened 46% of marketing emails on their mobiles, and the number is inevitably going up. So, if you send an email to your prospects and it’s not optimized for mobile devices, they may delete the message or unsubscribe from your list.
So, how do you optimize your email for mobile devices?
- Use Responsive Email Design: responsive email design means the UX is optimized for all kinds of screens.
- Keep the Subject Line Short: You need to remember that longer subject lines may not be completely visible on mobile screens. It’s best if you keep the subject line within 9 words or 60 characters.
- Add Effective Preheader Text: Preheader text or preview text works as a brief summary of the email. Make sure you are summarizing your message in short or adding a CTA.
- Make the CTA Easier to Click: Adding only text links on your email might work for table, desktop, or laptop users, but they are not very accessible from mobile screens.So, make sure your CTA is big enough to click.
A/B Test Your Emails Before Sending
A/B testing (in the context of email marketing) is the method of testing two variations of your email to two different subsets of your subscribers to identify the variation that works best.
A/B testing is the most effective way to understand what works for your campaigns and what not. In fact, a study has shown that 60% marketers worldwide A/B test their marketing emails regularly.
With cold emailing tools or email marketing tools, you can easily test your camapign’s subject lines, length, word order, email content, personalization fields, CTA, images, etc.
Send Emails at the Right Time and Day
No matter how important/lucrative an email is, if you send it in the early morning, the chances are that it will simply get ignored. The tie and day you choose to send your email has a big impact on email open rates and reply rates.
As several studies have suggested, the best time to send emails is between 11 AM to 1 PM in the prospect’s time zone. A Yesware study has shown that the best days to send marketing emails are Monday, Tuesday, Wednesday, and Thursday. Weekends see the lowest email opens.
Conclusion
Mastering email marketing (and cold emailing) is crucial to engage with the target audience and drive conversions. You can take your email campaigns to the next level by implementing these tips:
- Build a segmented email list to ensure relevance and higher open rates.
- Write compelling subject lines to grab attention.
- Personalize your emails to create a sense of connection and increase engagement.
- Optimize your email design for mobile devices to reach a broader audience.
- A/B test different types of email variations and experiment with different types of content.
By implementing these strategies, you can supercharge your email marketing efforts and drive business growth.
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