In a move that’s equal parts nostalgic and audacious, Supreme has teamed up with Nickelodeon’s SpongeBob SquarePants for a Spring/Summer 2025 collection that’s making waves in the streetwear world.
Unveiled as part of Supreme’s SS25 lookbook, the collaboration brings Bikini Bottom’s most iconic residents to a range of apparel and accessories, including racing-inspired jackets and a cyclist-focused collection.
From jerseys to water bottles, the lineup is a playful nod to the beloved animated series, but one question lingers: where’s the love for Squidward?
A Streetwear SpongeBob Spectacular
Supreme’s partnership with SpongeBob SquarePants is a vibrant celebration of the cartoon’s enduring pop culture relevance, especially as it marks its 25th anniversary. T
he collection is split into two distinct vibes: a racing-inspired capsule crafted with designer Jeff Hamilton and a cycling-ready lineup produced in collaboration with Italian label Castelli.
The result?
A mix of bold, graphic-heavy pieces that scream Supreme’s signature hype while staying true to SpongeBob’s quirky charm.
The standout pieces include:
- Jeff Hamilton Racing Jackets: Available in two colorways (black/pink and blue), these brushed cotton twill jackets feature an angry-eyed SpongeBob on the chest, with Patrick, Sandy, and—yes—Squidward making appearances across the sleeves and back.
Priced at $398, the jackets channel a NASCAR aesthetic, a nod to Hamilton’s history designing for the racing league from 1993 to 2004.
- Castelli Cycling Collection: Aimed at streetwear-loving, SpongeBob-obsessed cyclists (a niche but apparently real demographic), this range includes a long-sleeve cycling jersey, bib shorts, a cycling cap, aero socks, and a Specialized water bottle.
Each piece is plastered with a winking SpongeBob giving a thumbs-up, alongside Gary the Snail and the cheeky “World Famous Team” text on the bibs. The collection comes in blue fade or black/grey/pink color schemes, blending performance gear with cartoon flair.
The cycling gear, in particular, has sparked buzz for its sheer audacity. As BikeRadar put it, “Cycling kit collaborations often verge on the ridiculous, but Supreme pairing up with SpongeBob SquarePants is probably the most outrageous yet.”
Yet, with Supreme’s track record of selling out even the wildest collabs, these pieces are already poised to become collector’s items.
SpongeBob’s Fashion Legacy
This isn’t SpongeBob’s first rodeo in the fashion world.
Since his debut in 1999, the porous protagonist has popped up in high-profile collabs with brands like Louis Vuitton (2007), Uniqlo x Cactus Plant Flea Market (2024), and GCDS (2023).
Supreme’s co-sign only cements SpongeBob’s status as a fashion icon, bridging the gap between streetwear’s gritty edge and Bikini Bottom’s wholesome absurdity.
As Highsnobiety noted, “SpongeBob is one of a few new names added to Supreme’s vast collaborations roster for SS25,” proving that the sponge’s appeal transcends generations.
The collection’s release, which kicked off on May 8, 2025, has already generated hype on platforms like X, with users sharing in-hand looks at the Jeff Hamilton jacket and debating the cycling kit’s bold designs. Posts on X highlight the collection’s polarizing appeal, with some calling the racing jacket “HARD” while others question the practicality of $500 bib shorts for casual riders.
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Squidward Snubbed Again?
While SpongeBob, Patrick, and Gary bask in the spotlight, poor Squidward Tentacles seems to have been relegated to the background — again.
Though he appears on the Jeff Hamilton jackets, his presence feels like an afterthought compared to the in-your-face SpongeBob graphics and Gary’s prominent placement on the cycling bibs.
Fans of the grumpy clarinetist are crying foul, pointing out that Squidward’s nuanced, curmudgeonly charm deserves more than a supporting role.
As one X user lamented, “Squidward’s always getting the short end of the stick. Give him a solo tee or something!”
This isn’t the first time Squidward’s been sidelined. In past SpongeBob merch drops, like the Uniqlo x Cactus Plant Flea Market collab, the focus has largely been on SpongeBob and Patrick, with Squidward often reduced to a minor graphic or omitted entirely.
Supreme’s decision to include him on the jackets is a small win, but it’s clear the brand’s heart belongs to the optimistic sponge and his starfish sidekick.
Why It Works
Supreme’s SpongeBob collab thrives on its unapologetic weirdness. By merging high-performance cycling gear with a cartoon about a fry cook who lives in a pineapple, the brand leans into its reputation for “inspired and insane” partnerships, as Dazed put it.
The collection appeals to a Venn diagram of hypebeasts, cyclists, and SpongeBob stans, creating a cultural crossover that feels both ironic and authentic.
For Supreme, this collab is another notch in its belt of unexpected team-ups, from The Muppets to Basquiat. For SpongeBob fans, it’s a chance to wear their childhood obsession with pride.
And for Squidward? Well, maybe next time he’ll get the solo spotlight he deserves. Until then, the Supreme x SpongeBob SquarePants collection is a must-cop for anyone ready to ride — or race — through Bikini Bottom in style.
Available now at Supreme stores and online at us.supreme.com. Check resale platforms for sold-out items.
