Sony is gearing up to enter the stablecoin arena with plans to launch a U.S. dollar-pegged digital currency as early as 2026, primarily aimed at revolutionizing in-app and cross-platform payments for its vast entertainment ecosystem.
Through its wholly owned subsidiary Sony Bank, the Japanese conglomerate has been quietly developing the project since mid-2025, focusing on seamless transactions for PlayStation games, anime streaming on Crunchyroll (which Sony acquired in 2021), and other digital content.
The stablecoin would allow users to make near-instant, low-cost purchases without the 2-3% fees typically charged by credit card networks - a move that could save consumers and Sony itself hundreds of millions annually given the company's $25 billion-plus gaming and network services revenue.
Sony Bank's initiative builds on Japan's progressive regulatory framework.
The country's Payment Services Act was amended in 2023 to formally recognize stablecoins as a form of electronic payment, and further clarifications in 2025 have encouraged major financial institutions to explore issued tokens.
Sony has already registered as an electronic payment instruments exchange operator and is collaborating with local blockchain partners to ensure full compliance.
The push extends beyond Japan. Sony Bank has filed applications for a U.S. banking license through a newly established subsidiary, aiming to issue the stablecoin under the oversight of both Japanese and American regulators. This dual-jurisdiction approach would enable global usability while maintaining 1:1 backing with dollar reserves held in trusted financial institutions.
Industry analysts see the move as a natural evolution for Sony, which already processes billions in microtransactions across the PlayStation Network and has been experimenting with blockchain since launching NFT initiatives in 2022.
A proprietary stablecoin could significantly reduce interchange fees that eat into margins on digital goods - where profit per sale is often just cents—and create a closed-loop economy similar to Roblox's Robux or Fortnite's V-Bucks, but interoperable across Sony's sprawling portfolio.
Competitively, Sony would join a growing list of non-fintech giants entering the stablecoin space, following PayPal's PYUSD and potentially Ripple's RLUSD. Yet its focus on entertainment rather than general payments sets it apart, positioning the token as a gateway for younger gamers and anime fans into Web3 without the volatility of traditional cryptocurrencies.
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While details on the exact name, yield features, or integration timeline remain under wraps, Sony executives have hinted that the stablecoin will prioritize user privacy and seamless wallet experiences within PlayStation and Crunchyroll apps.
If successful, it could mark one of the first major deployments of regulated stablecoins by a global entertainment conglomerate, potentially accelerating mainstream adoption in gaming and digital media.
As regulatory clarity continues to improve worldwide, 2026 is shaping up to be a pivotal year for corporate stablecoins - with Sony poised to bring blockchain payments from niche experiments to everyday entertainment spending.
Author: Slava Vasipenok
Founder and CEO of QUASA (quasa.io) — the world's first remote work platform with payments in cryptocurrency.
Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.
his is not financial or investment advice. Always do your own research (DYOR).
