Restaurants Are Hiring AI to Pick Up the Phone When You Call

Hello!
The next time you call a restaurant to book a table, you might want to double-check that you’re speaking with a real person.
That’s because a growing number of eateries are now using AI to manage phone reservations, Wired reports — an often overlooked application of the technology in the hospitality sector.

While this represents a relatively low-risk use of AI compared with more controversial applications, it highlights just how deeply the technology is embedding itself in customer-service roles once performed exclusively by humans.
Bot Backup
Developers of these AI assistants position the tools as a way to ease the workload on restaurant staff, particularly in the post-pandemic era when many venues continue to face chronic staffing shortages.

Sambvani notes that busy restaurants — at least in the major cities his company serves — field between 800 and 1,000 calls per month. On the upper end of that range, that equates to more than thirty customers, sometimes frustrated or confused, calling every day. Handling that volume can be draining.
“The phones would ring constantly throughout service,” Matt Ho, a San Francisco restaurant owner who uses RestoHost, told Wired. “We would receive calls for basic questions that can be found on our website.”
“This platform makes the job easier for the host and does not disturb guests while they’re enjoying their meal,” he added.
Human Touch
Yet these AI systems can be slow and prone to confusion when faced with nuanced customer requests (a shortcoming also observed in AI-powered drive-thrus).

Not every restaurant owner has been convinced by the technology’s performance. Brian Owens, who tried Slang after reopening several of his New York restaurants, initially saw the appeal of cutting labor costs with AI.
After witnessing repeated customer frustration, however, he changed his mind.

He may have a point. For some diners, any use of AI in customer service is a deal-breaker; one recent survey found that over half of consumers would switch to a competitor upon discovering a business was using AI for such roles. In many cases, it seems, nothing beats a human voice on the line.
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