The latest financial report for OnlyFans, the platform widely regarded as the most creator-friendly in the digital space, has arrived, and industry analyst Matthew Ball has provided a concise overview.
As of August 30, 2025, here’s a detailed breakdown of the 2024 figures, with additional insights into what they mean for the platform’s future.
Despite the constant buzz around celebrities and athletes joining OnlyFans, the growth of creator accounts has significantly decelerated. In 2024, the platform added just 500,000 new creators — a stark contrast to the million-plus growth seen in 2022. This slowdown suggests that the platform may be reaching a saturation point, even as media hype persists.
The earnings landscape remains highly skewed. Only 0.1% of creators earn more than $200,000 annually, while an elite 0.01% — approximately 440 individuals—rake in millions. Among them, standout creator Sophie Rain recently flaunted a dashboard showing $82 million in revenue for the previous year, a figure that outstrips the salaries of most NBA and NHL players. However, the average creator earns a modest $1,300 per year, highlighting the platform’s vast income disparity.
User spending hit $7.2 billion in 2024, with a cumulative total of nearly $27 billion since 2019. The U.S. accounted for 64% of that amount, or $4.64 billion, underscoring its dominant market. Yet, the revenue mix is shifting: subscription spending has declined by $207 million (12%) since 2021, while one-off transactions have surged by $1.5 billion (95%), now comprising 67% of gross user spending compared to 33% from subscriptions.
OnlyFans paid out $5.8 billion to creators in 2024, bringing the total since 2019 to $21.6 billion — a testament to its creator-centric model. The platform’s net revenue reached $1.41 billion (up 8%), with an operating profit of $666 million, contributing to over $2.4 billion in profits since 2019. With just 46 employees, OnlyFans boasts an astonishing $31 million in net profit per staff member, a figure that underscores its lean, efficient operation. Owner Leonid Radvinsky pocketed $500 million in dividends last year alone, pushing his lifetime haul past $1.8 billion.
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While the platform remains a financial powerhouse, its growth trajectory is cooling, with revenue increasing by just 9% in 2024 compared to 19% the previous year. This slowdown, coupled with the shift toward transactions over subscriptions, suggests OnlyFans is adapting to changing user habits. For creators, the platform continues to offer unparalleled earning potential for the top tier, though the average remains a far cry from the headline-grabbing millions. As the industry evolves, OnlyFans’ ability to balance its creator-friendly ethos with sustainable growth will be key to its ongoing dominance.
