Marc Benioff, the visionary CEO of Salesforce, has made a bold move into the creator economy, joining forces with Shopify and Hollywood heavyweight Neal Moritz, the producer behind blockbuster franchises like Fast & Furious and Sonic the Hedgehog.
The trio has invested in Whalar Group, a leading creator economy platform, which has just secured a valuation of $400 million. Whalar is making waves with its innovative approach, including the launch of two major creator campuses in Los Angeles and New York.
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Whalar Group has established itself as a powerhouse in the creator space, working with over 300 influencers across TikTok, Instagram, and YouTube.
Its roster includes prominent names like productivity guru Ali Abdaal, viral pet sensation Doug the Pug, and fitness creator Jesus Nalgas.
Collectively, these creators command an audience of more than 30 million followers, giving Whalar significant reach and influence.
The company operates across six key pillars: a talent-management agency, a gaming studio, and a brand incubator that empowers influencers to launch their own products.
Since its founding in 2016, Whalar has distributed over $300 million to creators and facilitated high-profile partnerships with brands like the NFL, Waymo, and Peacock.
This investment signals a growing recognition of the creator economy’s potential, with heavyweights like Benioff, Shopify, and Moritz betting on Whalar’s ability to shape the future of content creation.
As the industry continues to evolve, Whalar’s blend of infrastructure, talent, and innovation positions it as a leader in this dynamic space.
