Itch.io, a leading platform renowned for hosting and distributing indie games, has announced the "deindexing" of all adult content in response to mounting pressure from payment processing corporations.
This sudden move, detailed in a recent statement, reflects a significant shift for the platform, which has long been a haven for independent developers, including those creating mature-themed games. The decision comes amid growing scrutiny from financial giants, raising concerns about the influence of payment processors on digital content distribution.
The deindexing process involves removing adult NSFW (Not Safe For Work) content from the platform’s browse and search pages, effectively making it inaccessible unless users have direct links. Itch.io has indicated that this action is temporary while the platform conducts a comprehensive audit to ensure compliance with the requirements imposed by its payment partners.
Beyond deindexing, some games may be permanently removed from the platform, with affected developers to be notified via email. This lack of advance warning has sparked frustration among creators who rely on Itch.io’s traditionally open marketplace.
This development follows a similar move by Valve, the company behind Steam, which recently removed adult games from its storefront. Valve attributed its decision to pressure from payment processors, notably Mastercard, which threatened to withdraw services if certain content remained available. The parallel actions suggest a broader trend where financial institutions are exerting significant control over what can be sold on gaming platforms, often in response to campaigns from external groups.
The situation highlights a critical tension between creative freedom and corporate oversight. While payment processors cite concerns over illegal or exploitative content, the blanket deindexing of all adult material — including games that may explore mature themes responsibly—has led to accusations of overreach. Developers and players alike are left questioning the future of indie game distribution, especially as platforms face the risk of losing essential payment infrastructure.
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As Itch.io navigates this challenging period, the outcome of its audit and the introduction of new compliance measures will likely set a precedent for how indie platforms balance artistic expression with the demands of financial gatekeepers. For now, the indie gaming community watches closely, uncertain of the long-term impact on a space once celebrated for its inclusivity and diversity.
